The Democratic Enterprise The Democratic Enterprise by Lynda Gratton. Financial Times Prentice Hall, November 2003, ISBN: 0273675281 272...
European Business Forum, 09/22/03 by Kevin Delany · More from publicationA lot more than you probably think. But if you plan to get one, you have to finesse the degree’s lingering image problem.
Verizon's victory over AT&T in the cellphone ad war underlines an old marketing axiom that advertisers routinely forget in the heat of battle: Consumers don't care about lawsuits no matter how important they seem to clients, and fighting them only distracts management from their primary purpose, building the brand.
In this economy, enticing offers abound. But a lot of so-called bargains may turn out to be raw deals.
