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A new direction for Cahners: Terry McDermott plans to build up the consumer magazine division of the mostly business publisher
NEWTON, MASS.-Terry McDermott, president of cahners Publishing Company, doesn't like to miss opportunities. In part, that explains why he...
Folio: The Magazine for Magazine Management, 05/01/90 by Kevin Sghia · More from publication -
Alternate carriers regroup; imminent postal hike stirs private services
NEW YORK CITY-While everyone has an eye on Time Inc. Magazine Co.'s Publishers Express, two leading alternate delivery services are regrouping to...
Folio: The Magazine for Magazine Management, 04/01/90 by Kevin Sghia · More from publication -
Hearst list now available; but will mailers be willing to test 13 million new names in the soft market?
NEW YORK CITY-Direct mailers have been clamoring for years to use the huge file of Hearst Magazines' upscale subscriber names-but now that Hearst...
Folio: The Magazine for Magazine Management, 04/01/90 by Kevin Sghia · More from publication -
Dialing for dollars; booming pay-per-call service now attracts magazines
NEW YORK CITY-IT seems that these days anyone with enough money and the inclination can get a 900 phone line. Baseball stars, rock singers and now...
Folio: The Magazine for Magazine Management, 04/01/90 by Kevin Sghia · More from publication -
Delivering more with less; quality, not quantity is stressed by titles unafraid to cut rate base
NEW YORK CITY-When it comes to boasting about circulation strength, some major consumer magazines say size isn't everything. Time, Family Circle...
Folio: The Magazine for Magazine Management, 04/01/90 by Kevin Sghia · More from publication -
U.S. News learns list lesson; pays $2.4 million to settle long-term list contract case
WASHINGTON, D.C.-Long-term list rentals, already an oddity in magazine publishing, are very likely to remain that way, following the recent lawsuit...
Folio: The Magazine for Magazine Management, 04/01/90 by Kevin Sghia · More from publication -
Designing type - the Smart way
New York City Small magazine needed a classy, traditional look that was also up-to-the-minute-on a start-up budget. The solution? Electronically...
Folio: The Magazine for Magazine Management, 04/01/90 by Kevin Sghia · More from publication -
Checks, sighs and videotape; City & State adds value upon value to woo advertiser
Checks, sighs and videotape Checks, sighs and videotape CHICAGO--When it comes to offering advertisers added value, Crain Communications' City &...
Folio: The Magazine for Magazine Management, 03/01/90 by Kevin Sghia · More from publication -
Consumer titles still hot; mass market titles emerge winners from 1989's scratch-and-claw ad market
Consumer titles still hot Consumer titles still hot NEW YORK CITY -- Now there's good news for those publishers who bemoaned single-copy woes,...
Folio: The Magazine for Magazine Management, 03/01/90 by Kevin Sghia · More from publication -
Most mailers still not using NCOA; despite proven benefits, NCOA is still chasing converts, according to DMA's list usage survey
Most mailers still not using NCOA Most mailers still not using NCOA WASHINGTON, D.C. - Direct marketers spend over $2 billion per year on...
Folio: The Magazine for Magazine Management, 02/01/90 by Kevin Sghia · More from publication
