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• Where's the chief? You control your business, but your marketing plan is another story. take the reins by channeling your inner chief marketing officer 

  THERE'S A NEW top job at big businesses nationwide. It's that of chief marketing officer, and the men and women in this challenging post are...

  Entrepreneur, 04/01/06 by Kim T. Gordon · More from publication

• In any event … whether it's a parade or a 10k run, make your event sponsorship dollars count for everyone involved by following these tips 

  In any event ... whether it's a parade or a 10k run, make your event sponsorship dollars count for everyone involved by following these...

  Entrepreneur, 03/01/06 by Kim T. Gordon · More from publication

• Riding the airwaves: a radio tour can help you spread your message coast to coast without spending a fortune. So are you ready to take the mic? 

  Riding the airwaves: a radio tour can help you spread your message coast to coast without spending a fortune. DO YOU WANT to raise awareness of a...

  Entrepreneur, 02/01/06 by Kim T. Gordon · More from publication

• Small-screen dream: no need to spend millions to get on the big networks—reach your best customers with these 5 simple steps for launching a cable ad campaign 

  Small-screen dream: no need to spend millions to get on the big networks--reach your best customers with these 5 simple steps for launching a cable...

  Entrepreneur, 01/01/06 by Kim T. Gordon · More from publication

• Triple threat: want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps 

  Are you A consultant looking for the best way to build your practice in 2006? With the new year fast approaching, it's time to create a program...

  Entrepreneur, 12/01/05 by Kim T. Gordon · More from publication

• Take a stand: a newsstand, that is. Make magazines part of your marketing mix with these five money-saving ideas for advertising in print 

  IF YOUR marketing campaign is limited to newspaper and Yellow Pages ads with a smattering of internet marketing, it's time to take a serious look...

  Entrepreneur, 11/01/05 by Kim T. Gordon · More from publication

• That's the spirit: ready to try something new this holiday season? Here are four great ways to win more sales and raise your company's visibility 

  That's the spirit: ready to try something new this holiday season? WITH THE SOUNDS of back-to-school promotions still ringing in our ears, it's...

  Entrepreneur, 10/01/05 by Kim T. Gordon · More from publication

• Give 'em liberty: freedom of choice motivates American consumers. Learn how to build a winning campaign by giving your customers the power to choose 

  EVERY DAY, Americans are inundated with product and service choices, just walk down any aisle in your supermarket, and you'll find that almost...

  Entrepreneur, 09/01/05 by Kim T. Gordon · More from publication

• In the mood: when and where does your advertising work best? Use these contextual advertising tips to set the scene and snag prospective buyers 

  TODAY, THE hottest new marketing watchword is context. Instead of blasting your customers with a generic message in mass media, it's essential to...

  Entrepreneur, 08/01/05 by Kim T. Gordon · More from publication

• Sweet rewards: an effective rewards program keeps customers coming back. Here are 5 essential tips for building your program—and your sales 

  HAVE YOUR sales hit the summer doldrums? Maybe you're not giving your customers a good reason to buy now. If you're looking for a smart way to...

  Entrepreneur, 07/01/05 by Kim T. Gordon · More from publication