Article Results (Showing 1 - 10 of 381) RSS Alert
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Don't call readers of NYT readers-it certainly doesn't; Content and tools for many screens allow outlet to cultivate "users'.(New York Times Co.)(Conference news)
Byline: ABBEY KLAASSEN In a world of near-ubiquitous computing, where an ever-expanding collection of devices turns readers into an army of...
Advertising Age, 06/08/09 by Klaassen, Abbey · More from publication -
The big Bing theory: Help users decide instead of search; "Sound of found' engine tries to stand out from Google with more query answers, better filters.
Byline: ABBEY KLAASSEN AT FIRST GLANCE, Microsoft's new search engine, Bing, doesn't look all that different from Google. There's a search...
Advertising Age, 06/01/09 by Klaassen, Abbey · More from publication -
Bing buzz had users searching for site that didn't exist yet.(Microsoft Corp.)
Byline: ABBEY KLAASSEN WHEN MICROSOFT CEO Steve Ballmer announced Bing, his company's new search engine, last week, it was greeted with the...
Advertising Age, 06/01/09 by Klaassen, Abbey · More from publication -
WOMEN TO WATCH; TINA SHARKEY.
Byline: ABBEY KLAASSEN CHAIRMAN AND GLOBAL PRESIDENT BABYCENTER TINA SHARKEY is a woman with an uber-missionand she'll not be...
Advertising Age, 06/01/09 by Klaassen, Abbey · More from publication -
WOMEN TO WATCH; ELISA STEELE.
Byline: ABBEY KLAASSEN CHIEF MARKETING OFFICER YAHOO AS YAHOO'S FIRST chief marketing officer in almost 18 months, Elisa Steele is...
Advertising Age, 06/01/09 by Klaassen, Abbey · More from publication -
WOMEN TO WATCH; SHERYL SANDBERG.
Byline: ABBEY KLAASSEN CHIEF OPERATING OFFICER FACEBOOK WORKING AS TREASURY chief of staff for Larry Summers during Bill Clinton's...
Advertising Age, 06/01/09 by Klaassen, Abbey · More from publication -
Microsoft aims big guns at Google, asks consumers to rethink search; Here's why an $80M ad effort for a search engine, Bing, makes some sense.
Byline: ABBEY KLAASSEN Microsoft has used attack ads to go after Apple, and now it has Google in its sights. The software giant is set to...
Advertising Age, 05/25/09 by Klaassen, Abbey · More from publication -
Media Morph: Wolfram Alpha.(Brief article)
Byline: Abbey Klaassen What it is: Wolfram Alpha is a "computational knowledge engine'' conceived by scientist Stephen Wolfram. It made its...
Advertising Age, 05/25/09 by Klaassen, Abbey · More from publication -
Twitter proves its worth as a killer app for local businesses; New Orleans pizza joint, Chicago yogurt chain see results from promos on microblogging service.
Byline: ABBEY KLAASSEN All those brands trying to figure the ROI of Twitter? They might do well to follow the lead of the local pizza joint....
Advertising Age, 05/18/09 by Klaassen, Abbey · More from publication -
Five tips for local businesses looking to use Twitter.(Brief article)
Byline: Abbey Klaassen Track every sale. Sure, Twitter's relatively cheap, but you still want to know you're getting something for the human...
Advertising Age, 05/18/09 by Klaassen, Abbey · More from publication
