Article Results (Showing 1 - 3 of 3) RSS Alert
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Marketing science: where's the beef? - failures in efforts to establish the scientific aspect of marketing theory - includes bibliography
Marketing scientists have tried to create a scientific basis for marketing theories but have failed in creating a methodology and credible body of...
Business Horizons, 01/01/94 by L. McTier Anderson · More from publication -
The light at the end of the HRM tunnel: window of opportunity or an oncoming train? - human resources management
Managers can demonstrate the importance of the HRM function by showing how it affects long-term corporate success. HRM managers should take risks...
Business Horizons, 01/01/93 by L. McTier Anderson · More from publication -
The "dismal science" revisited - economic forecasting - Editorial
Many contemporary economists are willing to offer opinions in spite of the dismal record of past economic forecasts. Proponents of the science have...
Business Horizons, 05/01/92 by L. McTier Anderson · More from publication
