Article Results (Showing 1 - 10 of 43) RSS Alert
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Closed Loop Marketing is Like My Three-Year-Old Son
It always amazes me how simple things in real life match the complex inner workings of marketing strategy, closed loop marketing and customer...
DM Review, 08/01/08 by Larry Goldman · More from publication -
Is Lead Management a Sales or Marketing Program?
In May, I talked about the definition of the marketing suite and how lead management (LM) is starting to creep into this category. Questions often...
DM Review, 06/01/08 by Larry Goldman · More from publication -
A Marketing Suite by Any Other Name
One of the byproducts of consolidation in the customer intelligence space is that vendors are redefining marketing automation and marketing suites....
DM Review, 05/01/08 by Larry Goldman · More from publication -
Multichannel Metrics Still Confounding
In the first few weeks of this year, several surveys by institutions including Alterian and Sapient were released that predicted the key...
DM Review, 04/01/08 by Larry Goldman · More from publication -
A Look at Consildation
The rash of consolidations across all industries seems a bit unprecedented. The technology sector has not escaped this trend. Oracle has made huge...
DM Review, 02/01/08 by Larry Goldman · More from publication -
Database Design is Difficult
I regularly hear the complaint, âI canât get basic informationâ from the business side - particularly from sales and marketing...
DM Review, 01/01/08 by Larry Goldman · More from publication -
MRM: Efficiency or Effectiveness
When marketing resource management (MRM) technology was first introduced by Aprimo, many people said, "I don't get it." Today, after years of...
DM Review, 12/01/07 by Larry Goldman · More from publication -
Leaders and Followers
Last month I talked about traditional customer information purchases. I discussed how these large databases of U.S. prospects and households help...
DM Review, 11/01/07 by Larry Goldman · More from publication -
DW Quality Assurance Best Practices
Larry would like to thank Ryan Steele for his contribution to this month's column. In my April column, I commented that many organizations more...
DM Review, 08/01/07 by Larry Goldman · More from publication -
Marketing Automation: What Do We Do Now?
While the concept of marketing automation is not a new one, many companies need to pay close attention to this aspect of their business and the...
DM Review, 05/01/07 by Larry Goldman · More from publication
