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• Dove tries to clean up 

  "Soap scum" is more often discussed in ads for bathroom cleaners -- not body cleaners. Print, online and TV ads for Dove's "beauty bar" aim to make...

  USA TODAY, 10/27/08 by Laura Petrecca, Theresa Howard, Bruce Horovitz · More from publication

• Ad Track 

  Scoring a husband She looked for love in all the wrong places, and now Amy Borkowsky hopes to land Mr. Right with a personal ad on the Feb.1...

  USA TODAY, 10/20/08 by Laura Petrecca, Theresa Howard and Bruce Horovitz · More from publication

• Ad Track 

  Making lemonade Even as America was pummeled by recent economic events and consumers were more worried about ending up penniless in their...

  USA TODAY, 10/06/08 by Laura Petrecca and Bruce Horovitz · More from publication

• P&G opts for inner beauty 

  You might think Ellen DeGeneres' new spouse Portia de Rossi would've been a more obvious pick as a fresh face for Procter & Gamble's CoverGirl...

  USA TODAY, 09/22/08 by Laura Petrecca, Theresa Howard and Bruce Horovitz · More from publication

• Lettuce entertain you 

  Alas, a hysterical online video that shows a ferocious head of lettuce gobbling up a Wendy's Baconator burger is not going to end up on TV. There...

  USA TODAY, 09/15/08 by Laura Petrecca, Bruce Horovitz and Theresa Howard · More from publication

• Seinfeld goes to bat for Microsoft, yada yada yada 

  To reboot Windows' image, Microsoft has kicked off its biggest consumer marketing effort with a TV ad -- about nothing. Ad experts differ on...

  USA TODAY, 09/08/08 by Laura Petrecca and Bruce Horovitz · More from publication

• Candidates take a licking 

  With the summer ice cream season melting fast, the folks at Baskin-Robbins have concocted a new reason for political junkies to stop in for ice...

  USA TODAY, 09/08/08 by Laura Petrecca, Theresa Howard and Bruce Horovitz · More from publication

• New & Notable 

  Less latte lust. Even marketing executives appear to be falling out of love with Starbucks. Some 32.6% of marketing executives say they...

  USA TODAY, 09/02/08 by Laura Petrecca, with Bruce Horovitz, Chris Woodyard, Theresa Ho · More from publication

• Ad Track 

  Pie in the sky. Folks flying into Denver for the upcoming Democratic National Convention may suddenly get a pizza craving as they pass over a wheat...

  USA TODAY, 08/18/08 by Laura Petrecca and Bruce Horovitz · More from publication

• Faster, higher, stronger -- and digital 

  Marketing around the Olympics used to be like a 100-meter cakewalk. You'd pay a gazillion dollars to the International Olympic Committee, then...

  USA TODAY, 08/08/08 by Bruce Horovitz, Laura Petrecca and Theresa Howard · More from publication