Article Results (Showing 1 - 10 of 40) RSS Alert
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Designated Shopper - Forgotten lottery ticket - Brief Article
Mr. Melvin Milligan is one cool dude in a loose mood. Mr. Melvin Milligan is one cool dude in a loose mood. In June of 2000, Melvin, if we may...
Brandweek, 07/16/01 by Laura Shanahan · More from publication -
designated shopper - Hometown Favorites - Brief Article
Where have you gone, 'Mallow Yum Yum Cones -- a nation turns its lonely eyes to you (woo-woo-woo). Where have you gone, 'Mallow Yum Yum Cones --...
Brandweek, 04/16/01 by Laura Shanahan · More from publication -
Designated shopper - evaluation of Del Monte Prunes and their packaging - Brief Article
Hard to say what clinched the sale: the label's exhortation to "eat 5 (fruits and veggies) a day"; the promise of an "E-Z open bag-in-box carton";...
Brandweek, 03/05/01 by Laura Shanahan · More from publication -
Designated shopper - portrayal of Italians in advertising - Brief Article
"Everyone thinks I'm Jewish," Joy Behar announced at a recent awards ceremony for her colleague in comedy, Sid Ceasar. "My mother calls me a few...
Brandweek, 02/12/01 by Laura Shanahan · More from publication -
Designated shopper - Brief Article
"I don't know why people say, 'Less is more,'" Dolly Parton once puzzled to an interviewer. I say, "More is more." Fer sure, subtlety and shaded...
Brandweek, 01/22/01 by Laura Shanahan · More from publication -
designated shopper - Brief Article
Welcome to today's edition of What Were They Thinking?, a kooky cavalcade of marketing missteps, freebie faux pas and merchandise misplacement. For...
Brandweek, 01/01/01 by Laura Shanahan · More from publication -
Designated shopper
I remember my very first Betsey Johnson. It was a Chinese-red parrot-print mini-dress or coat--I was never sure which--that I found buried among...
Brandweek, 11/13/00 by Laura Shanahan · More from publication -
Designated shopper
It started with that famous cigarette ad in the '60s: "Winston tastes good, like a cigarette should"--to which the literate in the populace...
Brandweek, 10/23/00 by Laura Shanahan · More from publication -
Designated shopper
Referring to Marilyn Monroe--you remember that famous heifer of the '50s who reportedly weighed in at a scale-smashing 135 pounds--pouty-mouthed...
Brandweek, 10/02/00 by Laura Shanahan · More from publication -
Designated shopper
I like reading Ann Landers. Her advice column is both informative and entertaining (you remember" informative and entertaining"--none of us...
Brandweek, 09/11/00 by Laura Shanahan · More from publication
