NEW YORK CITY-Direct marketers spend too much time on the appearance of packages and not nearly enough time on lists or testing, says Dick Benson,...
Folio: The Magazine for Magazine Management, 09/01/90 by Lee Barney · More from publicationForget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Blockbuster is rolling out grocery-store kiosks, a move that could take out upstart Redbox and re-establish its foothold in middle America. The relatively old-fashioned DVD push is infinitely smarter than pushing into the crowded digital space or continuing its losing mail-order battle against Netflix. Local movie boxes are still a wide open market. The indie [...]
Facebook, LinkedIn, and Twitter give you the chance to make priceless career-enhancing contacts. They also give you the chance to sabotage yourself in a big way. You’ll want to avoid that.
