Article Results (Showing 1 - 10 of 16) RSS Alert

The question: Do you agree with Ian Beavis' contention that Americans would like to see more optimism in ads as the economy sours? 83% said ads should be optimistic during troubled times.(News)(Survey)(Brief article)

Byline: jonathan lemonnier Ad Age readers seemed to think Ian Beavis was tapping into the American zeitgeist when he contended the country...
Advertising Age, 05/19/08 by Lemonnier, Jonathan · More from publication
THE question: Do you agree with George Parker that marketing conferences have become irrelevant? 61% say there are too few marketing confabs that matter.(News)(Survey)(Brief article)

Byline: jonathan lemonnier Have marketing conferences become overexpensive irrelevancies, as "AdScam'' author George Parker contends? Some 61%...
Advertising Age, 05/12/08 by Lemonnier, Jonathan · More from publication
The Question: What do you think is the most important factor for consumers deciding where to buy gas: Brand, price, or location? 61% out of almost 300 said price is what motivates consumers.(News)(Survey)(Brief article)

Byline: jonathan lemonnier Close to 300 Ad Age readers chimed in with opinions on what motivates consumers to select their gasoline providers,...
Advertising Age, 04/28/08 by Lemonnier, Jonathan · More from publication
The Question: CMP Richard Gerstein said, "Sears is a great brand in people's minds." Do you agree? 67% of readers said tehy do not think of Sears as a great brand.(News)(Survey)(Brief article)

Byline: jonathan lemonnier CMO Richard Gerstein's belief in the store's brand power was shot down overwhelmingly by Ad Age readers. Peter...
Advertising Age, 04/14/08 by Lemonnier, Jonathan · More from publication
SEPARATING BRILLIANCE FROM BLABBER; Top marketing bloggers hard at work trying to make sense of increasingly lawless, shifting relationships among consumers, companies and media.(News)(Discussion)

Byline: JONATHAN LEMONNIER What's on the minds of the most influential marketing bloggers? Advertising Age Editor Jonah Bloom recently led...
Advertising Age, 04/14/08 by Lemonnier, Jonathan · More from publication
THE question: Do you think media sellers have supplanted ad agencies as the most important partners for marketers? 51% said sellers have surpassed ad agencies in importance.(News)(Survey)(Brief article)

Byline: jonathan lemonnier It was a tight race, but the media sellers came out on top in our weekly poll, with 51% saying they've supplanted...
Advertising Age, 03/10/08 by Lemonnier, Jonathan · More from publication

Hip-hop players talk branding.(News)

Byline: jonathan lemonnier Pairing MCs Common, Q-tip and KRS One with Just Blaze, Cool and Dre, and DJ Premier to remix iconic tunes such as...
Advertising Age, 03/10/08 by Lemonnier, Jonathan · More from publication
The question: Do you think special consideration should be made for Millennials entering the workplace? 80% were against the idea of special nscoideration for Millenials.(News)(Brief article)

Byline: jonathan lemonnier Joe LaMuraglia had a delightfully spiteful reaction to the question: "Millennials, Echo Boomers, aka the `You can...
Advertising Age, 02/25/08 by lemonnier, jonathan · More from publication
Alka-Seltzer's Speedy recovery; With sales up, Bayer brings back 'reassuring' icon for uncertain times.(News)(Speedy Alka-Seltzer)(Company overview)

Byline: JONATHAN LEMONNIER There's an unspoken rule that once you've hit celebrity status, you can always make a comeback. Nowhere is that...
Advertising Age, 02/25/08 by LEMONNIER, JONATHAN · More from publication
Big players in diet industry shift focus to online presences; Jenny Craig, Weight Watchers launch internet-only offers and deals, change approach to losing weight.(Digital)

Byline: JONATHAN LEMONNIER The battle of the bulge is increasingly being waged on the web. Heavyweights in the $60 billion weight-loss...
Advertising Age, 02/18/08 by Lemonnier, Jonathan · More from publication

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Article Results (Showing 1 - 10 of 16) RSS Alert

The question: Do you agree with Ian Beavis' contention that Americans would like to see more optimism in ads as the economy sours? 83% said ads should be optimistic during troubled times.(News)(Survey)(Brief article)

THE question: Do you agree with George Parker that marketing conferences have become irrelevant? 61% say there are too few marketing confabs that matter.(News)(Survey)(Brief article)

The Question: What do you think is the most important factor for consumers deciding where to buy gas: Brand, price, or location? 61% out of almost 300 said price is what motivates consumers.(News)(Survey)(Brief article)

The Question: CMP Richard Gerstein said, "Sears is a great brand in people's minds." Do you agree? 67% of readers said tehy do not think of Sears as a great brand.(News)(Survey)(Brief article)

SEPARATING BRILLIANCE FROM BLABBER; Top marketing bloggers hard at work trying to make sense of increasingly lawless, shifting relationships among consumers, companies and media.(News)(Discussion)

THE question: Do you think media sellers have supplanted ad agencies as the most important partners for marketers? 51% said sellers have surpassed ad agencies in importance.(News)(Survey)(Brief article)

Hip-hop players talk branding.(News)

The question: Do you think special consideration should be made for Millennials entering the workplace? 80% were against the idea of special nscoideration for Millenials.(News)(Brief article)

Alka-Seltzer's Speedy recovery; With sales up, Bayer brings back 'reassuring' icon for uncertain times.(News)(Speedy Alka-Seltzer)(Company overview)

Big players in diet industry shift focus to online presences; Jenny Craig, Weight Watchers launch internet-only offers and deals, change approach to losing weight.(Digital)

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