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Abstract As colleges and universities adopt marketing orientations to an ever-increasing extent, the relative merits of mass marketing and target...
Journal of College Admission, 07/01/07 by Lewison, Dale M; Hawes, Jon M · More from publicationHere’s how successful social networkers use sites like Facebook and Twitter for everything from recruiting to manufacturing.
Both Priceline and Orbitz reported higher revenue and profits than expected in the third quarter, despite a travel industry-wide lull. So, why are the online travel agencies doing well when other aspects of travel are flailing? Some say it’s because the leisure travel market is recovering faster than business travel, but I also think that an [...]
You’re counting on your 401(k) to provide a cushy retirement. Or at least food, shelter, and a broadband connection. But many investors undermine their savings plans without even knowing it. We’ve compiled a list of the most common mistakes, and explained how to avoid them.
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