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'Shortcut' generic of Norvasc approved

USING A LEGAL shortcut, India's Dr. Reddy's Laboratories received FDA approval for a near-generic version of Norvasc (amlodipine), the world's...
Medical Marketing and Media, 12/01/03 by Liebman, Milton · More from publication
CMP Healthcare buys SCP's Cliggott

SCP COMMUNICATIONS has completed the sale of its two journal groups, Cliggott Publishing and The Oncology Group, to San Francisco-based CMP...
Medical Marketing and Media, 12/01/03 by Liebman, Milton · More from publication
ACCME issues new policy on faculty disclosure

THE ACCREDITATION Council for Continuing Medical Education (ACCME) issued in October a new policy on disclosure for faculty members. CME providers...
Medical Marketing and Media, 12/01/03 by Liebman, Milton · More from publication
OFF LABEL, IN BOUNDS

An estimated 25% of drugs are legally prescribed for off-label uses - a significant income for pharma companies. But the regulatory environment...
Medical Marketing and Media, 12/01/03 by Liebman, Milton · More from publication
Cialis enters sports arena

LILLY ICOS has become an official partner of the PGA Tour and the Championship Tour under a four-year sponsorship agreement beginning in 2004. ...
Medical Marketing and Media, 12/01/03 by Liebman, Milton · More from publication
Novartis, Pfizer ads are doctors' choice

A NOVARTIS AD won the grand prize at the inaugural Doctors' Choice Awards, while Pfizer won in more categories (four) than any other company. In...
Medical Marketing and Media, 12/01/03 by Liebman, Milton · More from publication

'Perception of bias' stirs CME debate

THERE IS A perception among some of an increasing movement by medical associations and societies to discriminate against ACCME-approvcd commercial...
Medical Marketing and Media, 12/01/03 by Liebman, Milton · More from publication
Politicians add weight to importation debate

UNITED STATES interests have complained about low-cost drug shipments from Canada. Now the Canadian government has said the responsibility for...
Medical Marketing and Media, 12/01/03 by Liebman, Milton; Dickinson, James G · More from publication
FDA prepares new brief summary rules

NEW GUIDELINES for the "brief summary" portion of DTC advertising are on the way. Officials of the Food and Drug Administration (FDA) plan to...
Medical Marketing and Media, 11/01/03 by Liebman, Milton · More from publication
Levitra blitz claims 50% of new scripts

IN ITS FIRST month on the market, Levitra gained a 50 percent share of new scripts written for the treatment of erectile dysfunction. The...
Medical Marketing and Media, 11/01/03 by Liebman, Milton · More from publication