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Do-it-yourself research - how to conduct customer research - Tutorial

Businesses can grow by developing a customer research strategy consisting of quality feedback from customers about products and services purchased....
Home Office Computing, 12/01/93 by Linda Lazier · More from publication
In-your-face postcards: these do-it-yourself marvels are perfect for promoting yourself

Postcards are an effective and inexpensive way to make customer contact and advertise services. Sometimes a newsletter, brochure or formal letter...
Home Office Computing, 05/01/93 by Linda Lazier · More from publication

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Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry Why Goldman's Apology Was a Waste of Time and Money

Why Goldman's Apology Was a Waste of Time and Money

Goldman Sachs (GS) apologized for its role in the financial crisis this week and announced it would invest $500 million in small businesses as a mea culpa. But corporate reputation expert Eric Dezenhall believes the move may be an expensive and pointless kabuki show for the unwashed masses who don't understand how the firm really works.
Your Money Death in the Family: 12 Things to Do Now

Death in the Family: 12 Things to Do Now

Hang onto this essential checklist, so you’ll know what to do when the time comes.