Article Results (Showing 1 - 10 of 15) RSS Alert
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The Shoemaker’s Children
Working in the technology and consulting industry for my entire career, I have been up close and personally acquainted with the concept of the...
DM Review, 08/01/08 by Lisa Loftis · More from publication -
Supersize It: Contact Optimization Technology
In my last two columns, I have been looking at contact optimization. I started with a definition (drive all customer communication based on...
DM Review, 06/01/08 by Lisa Loftis · More from publication -
Less is More: Optimizing Your Customer Contacts
Last month, I introduced the concept of contact optimization. This involves expanding marketing horizons beyond simply managing the mailbox to...
DM Review, 06/01/08 by Lisa Loftis · More from publication -
How Do I Love Thee? Let Me Count the Ways
One bank decided to take Elizabeth Barrett Browningâs famous words, âHow do I love thee? Let me count the ways,â to heart and count...
DM Review, 05/01/08 by Lisa Loftis · More from publication -
Follow the Yellow Brick Road
In last monthâs column, I set a financial organization on the road to BI Oz with some tips that included monitoring scope, limiting sources,...
DM Review, 04/01/08 by Lisa Loftis · More from publication -
Small but Mighty
Iâve been working recently with a small financial institution that has a significant need for analysis capabilities but does not have the...
DM Review, 03/01/08 by Lisa Loftis · More from publication -
Take a Walk on the Wild Side
Recently I was a guest speaker for a group in Montreal talking about how to develop a business intelligence (BI) center of excellence (CoE). During...
DM Review, 02/01/08 by Lisa Loftis · More from publication -
Danger, Danger: Detection and Correction are Imperative
Last month, I found my soapbox and climbed on up in order to dispel a myth found in a vendor-authored white paper. The myth: you can perform world...
DM Review, 01/01/08 by Lisa Loftis · More from publication -
Dispel the Myth - The Data Warehouse is Needed
In last month's column, while highlighting the narrowing gap between business intelligence (BI) and customer relationship management (CRM), I...
DM Review, 12/01/07 by Lisa Loftis · More from publication -
Circle the Wagons - Connect BI and CRM
While researching event-based marketing recently, I happened upon the top 10 buzzwords of customer relationship management (CRM) for 2007 as...
DM Review, 11/01/07 by Lisa Loftis · More from publication
