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Food fight: captain D's built on the reaction to one ad campaign to create another, all aiming to generate interest in its revamped menu.(STORYBOARD)
It started out innocently enough. Late last year Nashville, Tenn.-based Captain D's launched a TV ad campaign touting its "sit-down food at...
Chain Leader, 05/01/09 by Littman, Margaret · More from publication -
Spaghetti equity: Fazoli's promotes its new pasta dishes across the media landscape.(MARKETING)
[ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] As it approached the ripe old age (for a restaurant company, anyway) of 20, Lexington,...
Chain Leader, 05/01/09 by Littman, Margaret · More from publication -
Many cooks in the kitchen: El Pollo Loco uses music, language and personality to speak to its core Hispanic customers.(STORYBOARD)
[ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Meet Chente, Fidel, Paco and Rigo. These are four fictitious cooks who man the grill at El...
Chain Leader, 04/01/09 by Littman, Margaret · More from publication -
Actions speak louder than words: restaurant marketers get squeamish about boasting to customers that they are green.(MARKETING)
[ILLUSTRATION OMITTED] It might be easier to be green than to talk about it. Companies are afraid of being accused of "greenwashing" or...
Chain Leader, 02/01/09 by Littman, Margaret · More from publication -
Net gains: Web ordering allows Pizza My Heart to create more personalized marketing promotions at a fraction of the traditional cost.(MARKETING)
[ILLUSTRATION OMITTED] Chuck, Hammers admits he wasn't enthusiastic about the idea of customers placing their pizza orders on the Web. The...
Chain Leader, 01/01/09 by Littman, Margaret · More from publication -
A new vocabulary: Culver's develops new lingo to better define the chain and its iconic menu items.(BRAND TACTICS)(Company overview)
Ask Vice President of Marketing Chris Contino to describe Culver's iconic menu item, and he'll say, "We think frozen custard is what ice cream...
Chain Leader, 12/01/08 by Littman, Margaret · More from publication -
Back on the BAYOU: Popeyes emphasizes its fast-food know-how and Louisiana heritage to grab a younger audience.(STORY BOARD)
It is the operative word in the term "fast food." Consumers go to a QSR because they don't want to wait. But with a new branding...
Chain Leader, 11/01/08 by Littman, Margaret · More from publication -
Feed your pet right: a good diet can reverse your pet's health and behavioral problems. Here's what you need to know
[ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] MURPHY, an orange tabby, was 12 when he first developed diabetes. Owner Laura Del Rosso began...
Natural Health, 10/01/08 by Margaret Littman · More from publication -
Cross country: Cracker Barrel makes the most of its country-music connections to grab a wider--and local--audience.(BRAND TACTICS)(Company overview)
[ILLUSTRATION OMITTED] Until recently, if you were one of the 8 percent of Americans without a car, you probably never saw advertising for...
Chain Leader, 03/01/08 by Littman, Margaret · More from publication -
A MySpace odyssey: Tijuana Flats tries to connect with its customers by spotlighting unknown, cutting-edge musicians on MySpace.(MARKETING)
Social networking sites such as MySpace.com and Facebook are still relatively untested territory for many companies. Not that there aren't...
Chain Leader, 01/01/08 by Littman, Margaret · More from publication
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