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Software leverages business-side data
Two of the hottest publishing sectors for the nineties - database marketing and ancillary products - call for managers to integrate their computer...
Folio: The Magazine for Magazine Management, 09/01/92 by Liz Horton · More from publication -
Smoother road to electronic magazines?
Most publishers agree that it's pretty unlikely that readers will take electronic magazines with them to the beach any time soon. But for readers...
Folio: The Magazine for Magazine Management, 07/01/92 by Liz Horton · More from publication -
Politics dooms Earth Summit supplement
It's risky to hitch your supplement to an event with political ramifications - especially in shaky economic times. That's the lesson learned by the...
Folio: The Magazine for Magazine Management, 07/01/92 by Liz Horton · More from publication -
Court case clarifies rules on guarding trade secrets
During the wary mating dance that commences when a magazine is offered for sale, publishers can get the willies. After all, they're revealing...
Folio: The Magazine for Magazine Management, 06/01/92 by Liz Horton · More from publication -
Tech giants seize initiative in new media
The two major competitors in the computer publishing industry -- International Data Group and Ziff Communications -- are finding CD-ROM to be the...
Folio: The Magazine for Magazine Management, 06/01/92 by Liz Horton · More from publication -
Ziff charges into on-line as pioneer BYTE departs; McGraw-Hill title's BIX service sold to General Videotex
McGraw-Hill's BYTE, credited with pioneering the first specialized on-line service for readers in 1985, is moving out of the electronic-information...
Folio: The Magazine for Magazine Management, 04/01/92 by Liz Horton · More from publication -
Narrowing the field
Railway Age publisher Arthur McGinnis Jr. didn't want advertisers to think of him as a robber baron. When he bought up competitor Modern Railroads...
Folio: The Magazine for Magazine Management, 03/01/92 by Liz Horton · More from publication -
Global ad supplement spans 34 magazines
It's the advertorial to end all advertorials: a 34-magazine, eight-language supplement to accompany the 1992 Earth Summit, the United Nations...
Folio: The Magazine for Magazine Management, 02/01/92 by Liz Horton · More from publication -
Holiday gift subs up, some due to novel promotions
With a slipping economy and a move toward less extravagant Christmas presents, what better gift than a magazine subscription? That's what magazine...
Folio: The Magazine for Magazine Management, 02/01/92 by Liz Horton · More from publication -
Magazines bid for ears as well as eyes of readers: audio cassettes offer potential profit center for publishers
As sales of books on audio cassettes boom--it's now a nearly $1 billion industry--magazines are taking notice and, with joint venture partners,...
Folio: The Magazine for Magazine Management, 02/01/92 by Liz Horton · More from publication
