Article Results (Showing 1 - 10 of 82) RSS Alert
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DTC, OTC push revenues up for `Legacy'; Publisher puts faith in grass-roots event packages.(Brief Article)
Rodney j. reynolds loves gospel songs. The founder and publisher of American Legacy proudly notes that one of his favorites is "We've Come This...
Advertising Age, 10/09/00 by Calvacca, Lorraine · More from publication -
Anne Zehren.(publisher of "Teen People")(Brief Article)
The purple wall in Anne Zehren's office says it all. The vibrant antithesis of corporate color, the Teen People publisher says, speaks to the...
Advertising Age, 09/18/00 by calvacca, lorraine · More from publication -
Print media take giant tech step; Permission marketing widens reach to best prospects.
Technology allowing newspaper and magazine readers to use scanners to surf off the page and onto the Internet is finding an advertiser following....
Advertising Age, 08/28/00 by Calvacca, Lorraine · More from publication -
Print media take giant tech step; Permission marketing widens reach to best prospects.(Brief Article)(Statistical Data Included)
Technology allowing newspaper and magazine readers to use scanners to surf off the page and onto the Internet is finding an advertiser following....
Advertising Age, 07/31/00 by Calvacca, Lorraine · More from publication -
Magazines grow with the market; Vast changes in how people age reflected in shift.(Brief Article)
Great sex at any age." "Reinvent your life." "Sensual cooking." A sampling of Modern Maturity's recent coverlines reveals that today's...
Advertising Age, 07/10/00 by Calvacca, Lorraine · More from publication -
Newsweeklies build niche.(Brief Article)
When it comes to targeting the mature market, newsweekly publishers are among those discovering a silver lining. Time Inc. debuted its Time...
Advertising Age, 07/10/00 by Calvacca, Lorraine · More from publication -
``Supernatural''; Adam Sexton.(Brief Article)(Statistical Data Included)
Adam Sexton understands the seductive power of Carlos Santana's music. As a young guitarist in his own band, he spent endless hours trying to...
Advertising Age, 06/26/00 by Calvacca, Lorraine · More from publication -
``Total Request Live'' ; Brian Graden.
Brian Graden still vividly recalls the thrill of watching music videos as a teen. The format was novel and totally cool. As the exec...
Advertising Age, 06/26/00 by Calvacca, Lorraine · More from publication -
``Business 2.0'' Diane Carlson.(Brief Article)(Statistical Data Included)
Motorists driving a somniferous stretch of San Francisco freeway were snapped out of their white-line fever in fall 1998 by a giant "B2" etched...
Advertising Age, 06/26/00 by Calvacca, Lorraine · More from publication -
Korn; Al Masocco.(Brief Article)(Statistical Data Included)
Al Masocco knew instantly when he first saw Korn perform its dark, frenzied music in an Anaheim, Calif., club five years ago that the...
Advertising Age, 06/26/00 by Calvacca, Lorraine · More from publication
