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Transcending Data, Redefining Convention
Leaps and Bounds in Work Process Improvement Change has been the common denominator in the world of Information Technology. Businesses must modify...
Today, 06/01/05 by Lund, Robert E · More from publication -
Learning the new math; New accounting requirements have changed the way sales and marketing managers use promotional incentives in calculating the bottom line.(Emerging Issues Task Force, Financial Accounting Standards Board)(Brief Article)

We are going to have to totally rethink how marketing and sales promotion programs are developed and implemented. The reason? New accounting...
Advertising Age, 08/13/01 by Lunde, Robert L.; Schultz, Don E. · More from publication


