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Bob Thacker; Senior VP-marketing and advertising, OfficeMax.(Special Report: Media Mavens)(Interview)
Byline: kate macarthur Deep in the throes of a post-merger turnaround, office-supply marketer OfficeMax easily could have drawn comparisons to...
Advertising Age, 09/17/07 by Macarthur, Kate · More from publication -
Juliet Corsinita; media director, Taco Bell Corp.(Special Report: Media Mavens)(Interview)
Byline: kate macarthur "You remember what I said, right? We get it first,'' declared Juliet Corsinita as the elevator doors closed. The media...
Advertising Age, 09/17/07 by Macarthur, Kate · More from publication -
Banking on a free lunch; With building boom over, fast-food chains turn to giveaways.(News)(Brief article)
Byline: KATE MACARTHUR Crain News Service These days, it seems as though restaurants are giving away the store. After years of trying to...
Crain's Chicago Business, 06/25/07 by Macarthur, Kate · More from publication -
Pepsi goes on $55 mil binge for Diet Max.(News)(Pepsi-Cola Co.)
Byline: KATE MACARTHUR kmacarthur@adage.com This is no yawner. That's the thinking at Pepsi-Cola Co. North America, which this week...
Advertising Age, 06/25/07 by Macarthur, Kate · More from publication -
Casual dining: Chez Safeway; New World Bistro opens without obvious ties to the No. 2 grocery chain.(News)
Byline: KATE MACARTHUR kmacarthur@adage.com Citrine new world Bistro, which opened this month in the San Francisco suburbs, is more than...
Advertising Age, 06/25/07 by MACARTHUR, KATE · More from publication -
Give it away: Fast feeders favor freebies; Giants run out of places to build, use sampling to fuel same-store growth.(News)
Byline: KATE MACARTHUR kmacarthur@adage.com These days, it seems as if restaurants are literally giving away the store. After years of...
Advertising Age, 06/18/07 by Macarthur, Kate · More from publication -
Golden Arches enlists an army of McMommies; Fast feeder hopes to turn naysayers into fans by giving them inside access.(News)
Byline: KATE MACARTHUR kmacarthur@adage.com It may be the mother of all influencer-marketing efforts. Battered by attacks blaming the...
Advertising Age, 06/11/07 by Macarthur, Kate · More from publication -
KATIE BAYNE.(Special Report: Women to Watch)(Katie Bayne services in Coca-Cola Co. Coca-Cola North America)
Byline: kate macarthur Chief marketing officer Coca-Cola North America Among the charges for KATIE BAYNE, Coca-Cola North America's...
Advertising Age, 06/04/07 by Macarthur, Kate · More from publication -
MICHELLE GASS.(Special Report: Women to Watch)(Michelle Gass services)
Byline: kate macarthur Senior VP-chief merchant, global product Starbucks Corp. Call her a bull in a coffee shop. As senior...
Advertising Age, 06/04/07 by Macarthur, Kate · More from publication -
Soda giants expand beyond the fizz biz; Needing revenue boost, Cadbury and Pepsi begin to license brand names.(News)
Byline: KATE MACARTHUR kmacarthur@adage.com dr pepper barbeque sauce. 7Up Bundt cakes. Mountain Dew lip balm. While primarily small...
Advertising Age, 06/04/07 by Macarthur, Kate · More from publication
