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• Found money! Mining profits from books, videos & DVDs! 

  Recently, I bought a copy of Flayderman's Guide to Antique American Firearms. I sat down at my computer, logged on to an on-line bookstore and five...

  Shooting Industry, 06/01/05 by Mark Diss · More from publication

• Load an extra salesman: want to boost your long-gun sales? Need an additional frontliner? Manufacturers can help! 

  "Most stores don't sell all the long guns they could," said Stirling Morris, manager of Impact Guns, a full-service gun store in Ogden, Utah. "They...

  Shooting Industry, 08/01/04 by Mark Diss · More from publication

• Handgun training boosts sales: providing range time will increase your sale of handguns, accessories and other products! 

  When was the last time you "sold" one of your customers a handgun training course? Do you even offer such training or is it only suggested to...

  Shooting Industry, 06/01/04 by Mark Diss · More from publication

• Boost your product sales with the right lighting 

  "We have more than 5,500 square feet of display space, and having the right kind of light makes a real difference," said Cliff Hunter, co-owner of...

  Shooting Industry, 02/01/04 by Mark Diss · More from publication

• Transform your retail floor space 

  The first step in creating a strong visual merchandising program for your gun shop is to sit down and sketch out how you could clear space both on...

  Shooting Industry, 02/01/04 by Mark Diss · More from publication

• Showcase your outdoor products 

  "We've found that accessory items act as great add-on sales pieces in our displays," said Dean Moore, owner of Dean's Outfitters in Orchard Park,...

  Shooting Industry, 02/01/04 by Mark Diss · More from publication

• Choose the right lights 

  The right light is one of the keys to making visual merchandising work. The right light is one of the keys to making visual merchandising work....

  Shooting Industry, 02/01/04 by Mark Diss · More from publication

• Reach your customers through the power of radio - Outdoor Marketplace 

  Should you be on the radio? Are you missing the opportunity to reach new customers by not advertising your gun-shop's products and services on this...

  Shooting Industry, 12/01/03 by Mark Diss · More from publication

• Scoping handguns: increase your sales by helping customers gain a shooting edge 

  Handguns are likely a main feature of your gun shop. You probably carry them all: handguns for self-defense, handguns for hunting, handguns for...

  Shooting Industry, 09/01/03 by Mark Diss · More from publication

• Where's the money? Handgun accessories: accessories are important to a gun dealer's overall profit! 

  The "Accessory Kings." The "Accessory Kings." That's the title customers have given Fin Feather Fur Outfitters in Ashland, Ohio. It a...

  Shooting Industry, 02/01/03 by Mark Diss · More from publication