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No. 8 TechTarget; IT media company boasts 50 tech-specific sites, continues to focus on narrow vertical segments.(Special Report: Media Power 50)
Byline: Matthew Schwartz Bolstered by a $100 million IPO last May, TechTarget has spent the past year bringing more online marketing...
B to B, 05/05/08 by Schwartz, Matthew · More from publication -
Radio still dials up b-to-b audience.(News)(Survey)
Byline: MATTHEW SCHWARTZ The radio industry is grappling with declining ad revenue and growing competition from new media. Yet amid all of the...
B to B, 05/05/08 by Schwartz, Matthew · More from publication -
Ad units meet new demands; Publishers and clients develop online campaigns that cut through the clutter.(Online Publishers)(International Data Group Inc.)
Byline: MATTHEW SCHWARTZ With the Web garnering a growing share of b-to-b advertising dollars, business publishers and their marketing clients...
B to B, 03/24/08 by Schwartz, Matthew · More from publication -
Print valiant; As marketers shift an increasing amount of their ad dollars online, trade magazines are fighting to prove they are still essential to reaching business customers.(Special Report: Top Trades)
Byline: Matthew Schwartz SonicWALL is trying to stay ahead of the curve online. This year the Internet security products marketer boosted its...
B to B, 03/10/08 by Schwartz, Matthew · More from publication -
Digital future has media on the move.(News)(Ziff Davis Media Inc.)
Byline: MATTHEW SCHWARTZ Although they are unrelated, recent moves by b-to-b media companies Reed Elsevier, United Business Media and Ziff...
B to B, 03/10/08 by Schwartz, Matthew · More from publication -
Bnet.com branches out; CNET business information site bulks up its content offerings.(Business Media)
Byline: MATTHEW SCHWARTZ Since its relaunch last year, CNET Networks' Bnet.com has added a wide array of business information with the aim of...
B to B, 02/11/08 by Schwartz, Matthew · More from publication -
When the going gets rough, branding or lead generation?(Special Report)
Byline: MATTHEW SCHWARTZ With the economy slowing down, b-to-b marketers have to ask themselves a tough question regarding their spending: Do...
B to B, 02/11/08 by Schwartz, Matthew · More from publication -
Some see conflicts in Google-DoubleClick deal.(News)
Byline: MATTHEW SCHWARTZ As Google waits for the European Commission to decide whether to approve its $3.1 billion acquisition of Internet ad...
B to B, 01/14/08 by SCHWARTZ, MATTHEW · More from publication -
Streamlining sales behind Penton reorganization.(Business Media)
Byline: MATTHEW SCHWARTZ One year after Prism Media officially acquired Penton Media for $530 million and adopted its name, the company is...
B to B, 01/14/08 by SCHWARTZ, MATTHEW · More from publication -
'Fortune' debuts major redesign; Move part of larger Time Inc. restructuring aimed at reversing business titles' ad slide.(Business Media)(advertising)
Byline: MATTHEW SCHWARTZ The redesign Fortune unveiled with its Dec. 10 issue is intended to get the biweekly back on track amid growing...
B to B, 12/10/07 by Schwartz, Matthew · More from publication
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