Article Results (Showing 1 - 10 of 1428) RSS Alert

» Did you mean: mcmillan Steve?

• :30s Take a Licking, Keep on Ticking; Under Attack by Technology and Advertisers, Traditional Spots Get a Boost From Sponsored Programming.(Media Planner) 

  Byline: Steve McClellan Special to TelevisionWeek Back in the 1950s, when television was just getting off the ground, sponsored programming...

  TelevisionWeek, 01/03/05 by McClellan, Steve · More from publication

• PPM Could Launch as Planning Tool; 'Project Apollo,' Marrying Meter With Homescan, Shows Promise in Tracking Audiences and Their Purchases.(Media Planner) 

  Byline: Steve McClellan Special to TelevisionWeek Arbitron has been testing its portable people meter for several years now to gauge its...

  TelevisionWeek, 12/13/04 by McClellan, Steve · More from publication

• It's Inescapable: DVRs Here to Stay; Surprising CBS Research Finds Viewers Retain Much While Zapping Ads; Produced Spots Must Be More Visual.(Media Planner)(Column) 

  Byline: Steve McClellan Special to TelevisionWeek For years The WB founder Jamie Kellner was a lone voice in the wilderness, warning his...

  TelevisionWeek, 11/29/04 by McClellan, Steve · More from publication

• Fear and Loathing of Campaign Ads; Research From Initiative-CNN Finds Nonelection Spots Can Thrive in an Environment Heavy With Political Ads.(Media Planner) 

  Byline: Steve McClellan Special to TelevisionWeek Every four years local broadcasters collect a huge pot of political ad dollars, and the...

  TelevisionWeek, 11/08/04 by McClellan, Steve · More from publication

• Paving program boosts San Antonio streets.(Products Solving Problems) 

  With a pavement management program as its guide, the City of San Antonio, Texas, is improving streets and satisfying its citizen customers at an...

  Public Works, 07/01/04 by McClellan, Steve · More from publication

• Changing of the guard: as McLaughlin's stock sinks, Matthews' rises.(Top of the Week) 

  It may be the father of the raucous political free-for-alls, but The McLaughlin Group is in trouble. First, it lost its best time period: l0 a.m....

  Broadcasting & Cable, 06/28/04 by McClellan, Steve · More from publication

• Petry in play: Clear Channel in talks for no. 3 ad sales red firm.(Top of the Week)(Clear Channel Communications Inc.)(Petry Media Corp.) 

  Clear Channel Communications is in talks to buy Petry Media Corp., the third-largest TV ad sales rep firm, for an estimated $150 million,...

  Broadcasting & Cable, 06/28/04 by McClellan, Steve · More from publication

• Night and day: non-prime upfront chalks up $2.9 billion; Early Show a big winner.(Advertising) 

  The broadcast networks have sold the remains of the day. Last week, CBS, ABC, and NBC sold $2.9 billion in advertising for morning, daytime, and...

  Broadcasting & Cable, 06/21/04 by McClellan, Steve · More from publication

• On the edge: 48 hours' Zirinsky lives for the news business.(The Fifth Estater)(Susan Zirinsky) 

  Susan Zirinsky is in hyper-drive. Constantly. Nobody embodies the uber-competitive, get-that-story-or-die mentality of TV network news better...

  Broadcasting & Cable, 06/21/04 by McClellan, Steve · More from publication

• An inside view: former Nielsen exec says new LPM service undercounts minorities.(Top of the Week)(local people meter ) 

  As the controversy over Nielsen's new local people meter (LPM) grows, testimony by a former Nielsen employee raises serious new questions about...

  Broadcasting & Cable, 06/21/04 by McClellan, Steve · More from publication