Article Results (Showing 1 - 10 of 19) RSS Alert
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The mature market.
Think these folks are sitting on the front porch in rocking chairs? Think again: Today's mature have time and money and the energy to spend both!...
Target Marketing, 10/01/99 by McLaughlin, Rachel · More from publication -
10 tips for building a new data warehouse.
Building a new data warehouse? If so, one issue that needs to be addressed is whether your data warehouse can grow along with your business....
Target Marketing, 06/01/99 by McLaughlin, Rachel · More from publication -
Integrated efforts saves money and increases response.
The heating oil supply industry may not be the first field that comes to mind when you think of sophisticated direct marketing. But you don't...
Target Marketing, 06/01/99 by McLaughlin, Rachel · More from publication -
Catalog production trends.
Seasons change, trends come and go, but to a cataloger, one concern remains the same: "Can we do it faster and cheaper?" says Susan McIntyre,...
Target Marketing, 05/01/99 by McLaughlin, Rachel · More from publication -
What's in a name?: data collection and variable imaging make personalization more than just a name.
Personalization in direct mail has certainly come a long way from its humble beginnings - a recipient's name and address printed on a letter....
Target Marketing, 04/01/99 by McLaughlin, Rachel · More from publication -
African Americans: don't overlook this important and growing market!(Market Focus)(Column)
According to Marlene Rossman in Multicultural Marketing: Selling to a Diverse America, there is a "secret" marketplace in America. one that has...
Target Marketing, 03/01/99 by McLaughlin, Rachel · More from publication -
Seminars.(seminar participants)
These professionals are hungry for self-improvement - and SURPRISE! They're mostly women. Are you interested in improving your life?...
Target Marketing, 02/01/99 by McLaughlin, Rachel · More from publication -
How Queensboro Shirt drives Web sales.
As in direct mail marketing, if you want to improve your response on the Web, improve your offer. Making a irresistible offer on the Web can...
Target Marketing, 01/01/99 by McLaughlin, Rachel · More from publication -
Making it personal: digital printing allows marketers to individualize each mailing.(includes related article on available digital printing software and hardware)
In this age of information, marketers are constantly trying to learn more about their customers. Over the last few years, countless time and...
Target Marketing, 01/01/99 by McLaughlin, Rachel · More from publication -
Chinaberry Books takes baby steps with new technology.(Cover Story)
Looking for a book on being a better parent or a book for that special child? Chinaberry Books has a book for you. It's a mail-order catalog for...
Target Marketing, 01/01/99 by McLaughlin, Rachel · More from publication
