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Best/worst web sites.

Byline: NILOFER MERCHANT 3 best sites threadless.com: Users can submit, vote on and purchase best-of designs. This is a powerful model of...
Advertising Age, 07/09/07 by Merchant, Nilofer · More from publication
HP, FULFILL YOUR PROMISE TO MAKE IT PERSONAL; REVISION NEEDED: Why Hewlett-Packard's latest campaign should have told a different story.(CMO Strategy)

Byline: NILOFER MERCHANT At its foundation, great advertising is about demand creation. It's about filling an unfulfilled need, or creating a...
Advertising Age, 03/19/07 by Merchant, Nilofer · More from publication

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Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry Time for Automakers to Get Ready for 45 MPG Limits

Time for Automakers to Get Ready for 45 MPG Limits

The Consumer Federation of America wants to see 45-mpg cars and trucks by 2020, and it thinks the industry should start preparing for that now. It also wants the EPA (not the federal traffic safety agency) to take the lead on legislation.
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.