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High Grill Marks - Coleman, gas grill launch and marketing strategy - Brief Article - Statistical Data Included
When Coleman introduced its first gas grill two years ago, the launch marked the beginning of a major push out of the woods at the 100-year-old...
Brandweek, 05/21/01 by Michael Applebaum · More from publication -
Outside Scoop
It was a lovefest worthy of the City of Brotherly Love, and one of which Ben & Jerry's co-founder Ben Cohen would undoubtedly approve. Early on a...
Brandweek, 08/21/00 by Michael Applebaum · More from publication
