Article Results (Showing 1 - 10 of 32) RSS Alert
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Thomas Pynchon's Long Island years
Pynchon was born in Glen Cove, Long Island, on May 8, 1937, and later moved to nearby East Norwich, where he lived until he graduated from Oyster...
Confrontation, 03/22/08 by Michael Hartnett · More from publication -
Cracker Jack ; Chris Neugent.(Brief Article)(Statistical Data Included)
Cracker Jack had passed the 100-year mark but seemed unlikely to be around for its bicentennial when Chris Neugent stepped in and reconnected the...
Advertising Age, 06/26/00 by Hartnett, Michael · More from publication -
Poland Spring ; Jeff Caso.(Brief Article)(Statistical Data Included)
After Perrier Group of America brought in Jeff Caso as VP-marketing of Poland Spring Corp. for its Poland Spring bottled water brand in 1992, the...
Advertising Age, 06/26/00 by Hartnett, Michael · More from publication -
FSIs build on niche;More full-page format use seen as brand builder; leaders look for online components.(Brief Article)
Package goods and other marketers may not like to boast about their use of free-standing inserts, but they are a staple of their newspaper ad...
Advertising Age, 05/08/00 by Hartnett, Michael · More from publication -
WITH A WILL, THERE'S A WAY.(single brand marketing)(Brief Article)
How would U.S. consumers respond to a super brand that was stamped on an automobile, a refrigerator, a personal computer, a cleaning product, and...
Advertising Age, 11/08/99 by Hartnett, Michael · More from publication -
THE FUTURE OF BRANDS.
Never before has the right brand strategy, with all its attendant benefits, been more critical to a marketer's success. And yet, never before...
Advertising Age, 11/08/99 by Hartnett, Michael · More from publication -
Expectation is the key to pricing
The genesis of these heightened expectations can be traced to the bad old days of the recession in the early '90s. That's when consumers learned...
Discount Store News, 09/07/98 by Michael Hartnett · More from publication -
Retail planners buffeted by storm clouds, sunny skies
These top national retailers are among the many which have found a way to reduce weather-related risks through a company called Strategic Weather...
Discount Store News, 07/27/98 by Michael Hartnett · More from publication -
Retail planners buffeted by storm clouds, sunny skies
The best laid plans of mass merchants can go awry when Mother Nature puts a damper on weekend promotions, or worse, inflicts several consecutive...
Discount Store News, 07/27/98 by Michael Hartnett · More from publication -
Shopper needs must be priority
This troubling scenario begs two questions. First, if success cannot be achieved during the nation's longest-ever cycle of economic growth, when...
Discount Store News, 05/11/98 by Michael Hartnett · More from publication
