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• Marketers face challenges in today's diagnostics industry 

  These conditions present the diagnostics sales and marketing executive with special challenges. On the one hand, there is the increased expectation...

  Health Industry Today, 07/01/97 by Michael T. Kelly · More from publication

• Savvy marketers can find success in alternate care product sales 

  After all, how many people do you think lie on the operating table wondering what make of surgical staple they're going to be closed up with? After...

  Health Industry Today, 04/01/97 by Michael T. Kelly · More from publication

• What's in the tea leaves for Asian medical device sales? 

  First, it is important to remember that Asian health care is in a state of tremendous flux. Unlike Europe, where the European Community provides a...

  Health Industry Today, 07/01/96 by Michael T. Kelly · More from publication

• Rich European market beckons U.S. device manufacturers 

  Until relatively recently, the biggest impetus for establishing an overseas presence could be summed up in three letters: FDA. The rapidity of the...

  Health Industry Today, 04/01/96 by Michael T. Kelly · More from publication

• Outcomes analysis can win over tough audiences 

  The medical device industry isn't usually thought of as a high-fashion business. It's a long way from orthopedic implants and intra-aortic balloons...

  Health Industry Today, 01/01/96 by Michael T. Kelly · More from publication

• Merger-mania carries huge sales and marketing implications for large and small firms 

  Just as important, however, are pairings involving smaller or midsized firms, such as C.R. Bard, Mentor, Ohio, and MedChem Products, Inc., Woburn,...

  Health Industry Today, 07/01/95 by Michael T. Kelly · More from publication

• Success will follow the medical device sales executive who is keenly attuned to cost issues 

  Recently, The Wall Street Journal reported a new subject making its way into the nation's medical school curriculum: cost containment. Nearly 80%...

  Health Industry Today, 04/01/95 by Michael T. Kelly · More from publication

• Making organism identification cost-effective 

  Making organism identification cost-effective Making organism identification cost-effective Budget constraints have deepened microbiologists'...

  Medical Laboratory Observer, 03/01/86 by Michael T. Kelly · More from publication