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Keep customers coming back with customized relationship management

With five best selling books about one-to-one customer relationships, authors Don Peppers and Martha Rogers, Ph,D., rank among the few qualified to...
Communication World, 11/01/04 by Michele Fitzpatrick · More from publication
Market testing key to understanding customer base.

In marketing-and, more specifically, direct marketing-the process of continual testing makes the discipline measurable, accountable and,...
Business Insurance, 07/02/01 by Fitzpatrick, Michele · More from publication

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Your Work What’s an Online MBA Worth?

What’s an Online MBA Worth?

A lot more than you probably think. But if you plan to get one, you have to finesse the degree’s lingering image problem.
Your Industry Google's Secret Weapon for Chrome OS: YouTube

Google's Secret Weapon for Chrome OS: YouTube

Yesterday Google showed off its forthcoming Chrome OS, leaving many to wonder how exactly the company will monetize it. The answer: it won’t. Since Google derives 97% of its revenue from online ads, it simply wants you using a computer that is always online. Specifically, it wants you on a computer that is one click [...]
Your Money 401(k) Mistakes to Avoid

401(k) Mistakes to Avoid

You’re counting on your 401(k) to provide a cushy retirement. Or at least food, shelter, and a broadband connection. But many investors undermine their savings plans without even knowing it. We’ve compiled a list of the most common mistakes, and explained how to avoid them.