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When East meets West: the entry of eight new states to the European Union should help their local brands on the international stage. But Morag Cuddeford Jones asks if they're making the most of the opportunity
Central and Eastern Europe (CEE) has long been a mystery to the West. Hidden behind the iron curtain for many years--even when these countries...
Brand Strategy, 09/01/04 by Morag Cuddeford Jones · More from publication -
Pilsner: no small beer: Morag Cuddeford Jones discovers why the 'golden' Czech beer is defying cultural stereotypes of the latest entrants to the EU. Can the secret of its success translate to other consumer goods?
Whatever else may be an enigma about the former Eastern bloc, one thing is certain: The Czechs like their beer. So much so in fact that they have...
Brand Strategy, 09/01/04 by Morag Cuddeford Jones · More from publication -
Ebay lays its cards on the global brand table: Morag Cuddeford Jones investigates how Ebay has managed to harness an unlimited supply of worldwide people power and leap into the ranks of Interbrand's Top 100 table
Disgruntled football fans try to sell underperforming players through it. Prime ministers' wives buy second hand toys for their children on it....
Brand Strategy, 09/01/04 by Morag Cuddeford Jones · More from publication -
A mobile design for life: Morag Cuddeford Jones asks if Siemens Mobile's revamped global brand strategy will be enough to help the brand build consumer relationships in the highly saturated mobile market
Teenagers are surgically attached to theirs, businessmen have a breakdown if they lose one, and if there's no service in your area, it's more...
Brand Strategy, 09/01/04 by Morag Cuddeford Jones · More from publication -
Interpretation of dreams: as Honda reaps rewards for a memorable and sophisticated ad campaign, Morag Cuddeford Jones asks if the car brand lives up to the hype of its current marketing success
The dry cleaning bill at Honda must be enormous. Barely have bow ties been loosened before the car brand's marketing team and its agencies are off...
Brand Strategy, 07/01/04 by Morag Cuddeford Jones · More from publication -
Brand Mot: Athens 2004.
The build-up to the Olympics in Athens 2004 has been dogged by bad publicity. The city already failed to secure the International Olympic...
Brand Strategy, 07/01/04 by Morag Cuddeford Jones · More from publication -
Fly me to the moon: ... so long as it doesn't cost me the earth. Morag Cuddeford Jones asks low-cost carriers worldwide if they can really maintain rock-bottom fares in the face of sky-high running costs
As OPEC raises the price of crude oil to record levels, motorists worldwide are groaning at the petrol pumps as fuel prices peak. But perhaps they...
Brand Strategy, 06/01/04 by Morag Cuddeford Jones · More from publication -
Binding revelations
In commercial terms, the age-old adage of "know thine enemy" is most recently translated as "know thy customer" and consumer insight is the latest...
Brand Strategy, 06/01/04 by Morag Cuddeford Jones · More from publication -
Simon Waugh brands Centrica at your service: Morag Cuddeford Jones meets Simon Waugh, global marketing director of utilities-based group, Centrica, who likes to take the customer's viewpoint and reveals that his only ambition is service with a smile
Centrica's Simon Waugh doesn't like promotion. That is to say, recent news of his promotion from deputy manager British Gas and group marketing...
Brand Strategy, 12/01/03 by Morag Cuddeford Jones · More from publication -
Raise your mugs to the Co-op; Morag Cuddeford Jones discovers why the Co-operative Group's Fairtrade coffee gives a bigger buzz
The Co-operative Group plans to convert its own brand instant and ground coffee to the Fairtrade brand. This follows a similar decision regarding...
Brand Strategy, 12/01/03 by Morag Cuddeford Jones · More from publication
