Article Results (Showing 1 - 10 of 323) RSS Alert
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What Crispin's lauded BK work doesn't do: gain ground on McD's; Since hiring the agency, King earned ad plaudits but hasn't closed the gap.(Crispin Porter and Bogusky)
Byline: JEREMY MULLMAN And EMILY BRYSON YORK During a surprise fifth-anniversary party at Miami's Globe restaurant last June thrown by...
Advertising Age, 06/22/09 by Mullman, Jeremy · More from publication -
Heineken wants face time with its Manhattan agency; Oddly, it's a digital world that prompted brewer to limit review to local shops.(Heineken USA Inc.)(Manhattan Marketing Ensemble)
Byline: JEREMY MULLMAN Heineken USA raised eyebrows in the agency world last week by throwing the creative account for its flagship lager...
Advertising Age, 06/08/09 by Mullman, Jeremy · More from publication -
Michelob joins keg party at Twitter, but will its tweets draw heat? Trouble may follow A-B, given age-verification flap that felled Bud.TV.
Byline: JEREMY MULLMAN TWITTER USERS who opt to follow the online musings of Anheuser-Busch's Michelob may be surprised to receive a quick...
Advertising Age, 06/01/09 by Mullman, Jeremy · More from publication -
WOMEN TO WATCH; Vida Cornelious.(DDB Worldwide)
Byline: JEREMY MULLMAN Creative Director DDB, Chicago WHEN ANHEUSER-BUSCH approached its agencies about launching Bud Light Lime in...
Advertising Age, 06/01/09 by Mullman, Jeremy · More from publication -
Ponturo on why sports prices soared; Don't be "weak-kneed' in defending smart buys, former A-B exec urges.(Anheuser-Busch Companies Inc.)(dialogue with Tony Ponturo)(Interview)
Byline: JEREMY MULLMAN Five months after Tony Ponturo departed Anheuser-Busch, where he was VP-global media and sports marketing, the media...
Advertising Age, 05/11/09 by Mullman, Jeremy · More from publication -
Budweiser gets emotional, tells DDB to study D'arcy; With sales still sliding, A-B drops spots touting product's attributes.(Anheuser-Busch Companies Inc.)
Byline: JEREMY MULLMAN The budweiser team at DDB, Chicago, is studying 30-year-old commercials from an agency that no longer exists as it...
Advertising Age, 05/11/09 by Mullman, Jeremy · More from publication -
Some payout: DeCerchio demands $55M from Doner; Former vice chair, soul of the agency, wants to cash out his 32% stake.
Byline: JEREMY MULLMAN As if times weren't already tough enough for an indie ad shop, Doner finds itself in the unenviable position of having...
Advertising Age, 05/11/09 by Mullman, Jeremy · More from publication -
Coke pushes pay-for-performance model; Urges industry to let shops profit only if they hit established targets.(Coca-Cola Co. )
Byline: JEREMY MULLMAN And NATALIE ZMUDA Coca-Cola Co. is trying to start an industrywide movement toward a "value-based'' compensation...
Advertising Age, 04/27/09 by Mullman, Jeremy · More from publication -
Land Rover taps Twitter as campaign cornerstone.
Byline: JEREMY MULLMAN Land rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its...
Advertising Age, 04/20/09 by Mullman, Jeremy · More from publication -
Do shops need a recession unit? Ogilvy has formed a dedicated practice, but others don't see the point.
Byline: JEREMY MULLMAN As navigating the recession remains marketers' primary focus, agency networks are debating how overtly they ought to...
Advertising Age, 04/13/09 by Mullman, Jeremy · More from publication
