Article Results (Showing 1 - 10 of 56) RSS Alert

Direct Mail Trends of 2001.

A ROUND-UP OF WHAT'S WORKING IN THE MAIL RIGHT NOW THIS YEAR HAS been no bed of roses for many direct marketers. A stagnant economy paired...
Target Marketing, 10/01/01 by MUMMERT, HALLIE · More from publication
Tricks for Testing Offers.(techniques for direct marketing)(Brief Article)(Column)

REALITY CHECK: When those response envelopes pour into the fulfillment house, it's largely due to the offer-not the great typeface that evoked...
Target Marketing, 08/01/01 by MUMMERT, HALLIE · More from publication
LEVERAGE YOUR REPLY ENVELOPES--It Can't Hurt.(direct mail packages)(Brief Article)

EACH ELEMENT IN a direct mail package needs to pull its weight, but some pieces carry a heavier load than others. The outer envelope sets the...
Target Marketing, 03/01/01 by MUMMERT, HALLIE · More from publication
Credit Card Mailers Try to Break the Cycle.(direct mail strategies to get envelopes noticed and opened)(Brief Article)

A RECENT REPORT on credit card marketing from Mail Monitor, a tracking service offered by Tarrytown, NY, research firm BAIGlobal, shows that card...
Target Marketing, 02/01/01 by Mummert, Hallie · More from publication
PUMP SOME LIFE INTO Your Renewal Campaigns.(Brief Article)

EDITOR'S NOTE: Welcome to a new column in Target Marketing that covers direct mail in all its facets--formats, offers, response-boosting tricks,...
Target Marketing, 02/01/01 by MUMMERT, HALLIE · More from publication
Publishers Regroup to Face New Challenges.

It's not easy making a living in publishing these days. A strong economy has fostered a climate in which consumers and business professionals...
Target Marketing, 11/01/00 by MUMMERT, HALLIE · More from publication

The Year's Best Bells & Whistles.

Improving response has always been the goal of direct marketers. But, when outside influences, like new marketing channels, a maturing market,...
Target Marketing, 11/01/00 by MUMMERT, HALLIE · More from publication
What's Working Now in Direct Mail.

The cardinal rule of design is that form follows function. Direct mail design generally is no exception to this rule. But that doesn't make it...
Target Marketing, 11/01/00 by MUMMERT, HALLIE · More from publication
A Format for Every Message.(direct mail formats and ideas)(Brief Article)

11 DIRECT MAIL FORMATS YOU MAY ALREADY KNOW... AND 7 IDEAS TO TEST EVERYBODY KNOWS THAT, excluding the more fixed components of audience and...
Target Marketing, 09/01/00 by MUMMERT, HALLIE · More from publication
Keeping Creative Alive for Continuity Offers.

IN CONTINUITY MARKETING, the end game is the take rate, or how many shipments you can get a customer to keep and pay for. The beginning of this...
Target Marketing, 05/01/00 by MUMMERT, HALLIE · More from publication