Article Results (Showing 1 - 10 of 11) RSS Alert
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The Not-So-New 'New' Thing - Brief Article
We're all familiar with the concept of economies of scale. I'm thinking of introducing a new phrase along with a suggestion: Scale back on the "New...
Brandweek, 01/22/01 by Myra Stark · More from publication -
Creature Comforts
In the future, surveys inform us, consumers believe that appliances will be wired to the world; that we will be connected in our cars by...
Brandweek, 03/27/00 by Myra Stark · More from publication -
Swimmin' Pools, $7 Coffee
Swimmin' Pools, $7 Coffee.(rise in demand for luxury goods) No doubt, you're already familiar with Saturday Night Fever and Millennium Fever. Now...
Brandweek, 01/31/00 by Myra Stark · More from publication -
Upscale, Eiderdown
What, exactly, is luxury spending? A Town & Country study on affluent purchasing opinions and behavior found that consumers consider vacation...
Brandweek, 01/31/00 by Myra Stark · More from publication -
The Silence of the Lads
By now, most of us are probably familiar with the crisis of self-esteem that American girls begin to undergo in their preteen years. As the work of...
Brandweek, 10/25/99 by Myra Stark · More from publication -
Confessions of a Cross-Shopper - Column
Myra Stark is svp/director of knowledge management and consumer insight at advertising agency Saatchi & Saatchi, New York. Myra Stark is...
Brandweek, 07/12/99 by Myra Stark · More from publication -
Renaissance Brands
Myra Stark is svp/director of knowledge management and consumer insight at Saatchi & Saatchi, New York. Myra Stark is svp/director of knowledge...
Brandweek, 06/28/99 by Myra Stark · More from publication -
Brand Aid: Cause Effective
Myra Stark is sup/director of knowledge management and consumer insights at Saatchi & Saatchi, New York. Myra Stark is sup/director of knowledge...
Brandweek, 02/22/99 by Myra Stark · More from publication -
Churchin' 9-to-5
Myra Stark is sup/director of knowledge management and consumer insights at Saatchi & Saatchi, New York. The final piece in this series on...
Brandweek, 12/14/98 by Myra Stark · More from publication -
Are you ready for 'naked marketing?' - splintering of marketing - Column
Various forms of marketing ideas are being implemented to motivate consumers to purchase. Splintering marketing theories, such as naked marketing,...
Brandweek, 03/09/98 by Myra Stark · More from publication
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- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
