Article Results (Showing 1 - 10 of 1069) RSS Alert
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"Passion for digital' pumps P&G's spending; Marketer doubles outlay for display despite trim in media dollars overall.
Byline: JACK NEFF The first quarter of 2009 will be remembered for many things, mostly bad. But it may also mark a turning point when the...
Advertising Age, 06/08/09 by Neff, Jack · More from publication -
Why Walmart is getting serious about marketing; Giant attributes success to segmentation, market research and advertising.(Wal-Mart Stores Inc.)
Byline: JACK NEFF It's marketing's time at Walmart. It's easy to become complacent when you are a $401 billion company whose shareholder...
Advertising Age, 06/08/09 by Neff, Jack · More from publication -
P&G acquires the upscale Art of Shaving retail chain; Looks to boost profile in men's prestige care, contact with consumers.(Procter & Gamble Co.)
Byline: JACK NEFF Undeterred by recession or getting into a retail business with which it has little experience, Procter & Gamble Co. is...
Advertising Age, 06/08/09 by Neff, Jack · More from publication -
Future of advertising? Print, TV, online ads; ARF, Wharton School study finds WOM largely driven by paid media ads.
Byline: JACK NEFF A RESEARCH PROJECT commissioned late last year with dire-sounding rhetoric about a crisis in advertising has produced...
Advertising Age, 06/01/09 by Neff, Jack · More from publication -
WOMEN TO WATCH; Esi Eggleston Bracey.(marketing executive at CoverGirl)(Occupation overview)
Byline: JACK NEFF VP-global cosmetics COVERGIRL "EASY, BREEZY'' as CoverGirl's slogan may be, the cosmetics business hasn't always...
Advertising Age, 06/01/09 by Neff, Jack · More from publication -
WOMEN TO WATCH; Jessica Buttimer.(Occupation overview)
Byline: JACK NEFF GLOBAL DOMAIN LEADER CLOROX GREEN WORKS WHEN CLOROX PUT its name on a line of green cleaners in late 2007, some...
Advertising Age, 06/01/09 by Neff, Jack · More from publication -
WOMEN TO WATCH; WANDA YOUNG.(Wal-Mart Stores Inc.)
Byline: JACK NEFF SENIOR DIRECTOR-DIGITAL MARKETING WALMART MAKING AN IMPACT at a corporate behemoth such as Walmart isn't easy,...
Advertising Age, 06/01/09 by Neff, Jack · More from publication -
Legal team says Pringles aren't potatoes; Branding work undone as details of U.K. tax case spread across the web.
Byline: JACK NEFF The theory that all a company's employeesnot just its marketing departmenthelp create the brand came into sharp focus...
Advertising Age, 05/25/09 by Neff, Jack · More from publication -
Why we will remember Tide Thursday; P&G expected to trim prices, boost ad dollars to fight off value brands.(Procter & Gamble Co.)(Financial report)
Byline: JACK NEFF Analyst conferences are rarely exciting, but when P&G Chairman-CEO A.G. Lafley appears at one next week, some believe the...
Advertising Age, 05/25/09 by Neff, Jack · More from publication -
Is recession sex even better than makeup sex?
Byline: JACK NEFF The recession hasn't taken any edge off the sexual-accessories trade and may well have helped: Data show that such things...
Advertising Age, 05/25/09 by Neff, Jack · More from publication
