Target marketing: Publishers must lead Target marketing: Publishers must lead The basic objective of the Graphic Communications Association (GCA)...
Folio: The Magazine for Magazine Management, 02/01/89 by Norman W. Scharpf · More from publicationBarack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
The Consumer Federation of America wants to see 45-mpg cars and trucks by 2020, and it thinks the industry should start preparing for that now. It also wants the EPA (not the federal traffic safety agency) to take the lead on legislation.
Hang onto this essential checklist, so you’ll know what to do when the time comes.
