Article Results (Showing 1 - 10 of 134) RSS Alert
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Julie Supan, Senior director of marketing; Sit around and watch clips? Web site raises streaming to modern form of video orgy.(Special Report: Entertainment Marketers of the Yea)(YouTube.com)
Byline: kris oser Julie Supan,senior director-marketing at video-sharing site YouTube.com, is about to create the future of advertising, just...
Advertising Age, 05/15/06 by oser, kris · More from publication -
Why You Need Search; It's simple enough. Consumers research purchases online every day, yet marketers can stumble over the best ways to integrate keyword search into their ad programs.(Special Report: Search)
Byline: KRIS OSER What's missing in most marketing plans involving TV commercials? A search component. After a consumer's curiosity is...
Advertising Age, 04/24/06 by Oser, Kris · More from publication -
Chevy hands ad reins to consumers and gets Tahoe tangled in the Web.(online advertisment)
Byline: Kris Oser General Motors learned its lesson the hard way: In a world of consumer-controlled content, the consumer can't be controlled....
Automotive News, 04/17/06 by Oser, Kris · More from publication -
Handing ad reins to consumers is risky business; GM's mash-up effort lets online users create content, but also opens door for backlash, criticisms.(advertising trends)
Byline: KRIS OSER - Contributing: Leslie Taylor In a world of consumer-controlled content, the consumer can't be controlled. That's a...
Advertising Age, 04/10/06 by Oser, Kris · More from publication -
People who watch online video also engage with ads.(Interactive)(Online Publishers Association provides survey reports on people on watching online videos)(Brief article)
Byline: Kris Oser Many consumers aren't aware that video exists on the Internet, but the number of video watchers is growing, and those who do...
Advertising Age, 04/10/06 by Oser, Kris · More from publication -
Offline domination still a world away for Google; Auction-based print, radio services draw small advertisers, but have yet to develop mass.(News)(Google Inc.)
Byline: KRIS OSER Google's introduction of an auction-based print ad service and an automated radio ad-buying company left many buyers and...
B to B, 04/03/06 by Oser, Kris · More from publication -
Web sellers build own `upfronts'; Online video providers push inventory in advance; cinema gets in on the act.(News)
Byline: KRIS OSER and ABBEY KLAASSEN Just weeks before the TV upfront market kicks off, other media are trying to grab their share of the TV...
Advertising Age, 04/03/06 by Klaassen, Abbey; Oser, Kris · More from publication -
Google expected to hit $10 billion mark next year.(increase in company earnings)(Brief article)
Byline: Kris Oser Google's revenue is expected to climb to $10 billion worldwide by 2007, a new report by online market-research firm...
Advertising Age, 03/27/06 by Oser, Kris · More from publication -
TV on the Web: Lessons from CBS's online arena; Network underestimates NCAA interest, many viewers left out in cold.(National Collegiate Athletic Association)
Byline: KRIS OSER and ABBEY KLAASSEN if you build it, they will come. Problem is, CBS didn't know how many of them. The broadcaster's...
Advertising Age, 03/27/06 by Klaassen, Abbey; Oser, Kris · More from publication -
Offline domination still a world away for Google; Auction-based print, radio services are a draw for small advertisers, but have yet to develop mass.(Interactive)
Byline: KRIS OSER Google's introduction of an auction-based print-ad service and an automated radio-ad-buying company left many buyers and...
Advertising Age, 03/27/06 by OSER, KRIS · More from publication
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