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Solving production problems: eight production directors discuss their solutions to difficult problems, from scheduling to quality control, from budgets to communications
Production is probably the most rapidly changing segment of the magazine business and, increasingly, production directors are required not only to...
Folio: The Magazine for Magazine Management, 07/01/90 by Paul Frichtl · More from publication -
Telemarketing: is the phone replacing field sales reps?
Imagine giving an ad sales person a $250-a-month expense account to cover meals, lodging, entertainment and travel. That will just about pay for...
Folio: The Magazine for Magazine Management, 04/01/90 by Paul Frichtl · More from publication -
Weighing your paper choices
The reasons for changing paper stock may be economic, artistic or market driven. If you haven't looked at changing paper lately, maybe it's time To...
Folio: The Magazine for Magazine Management, 04/01/90 by Paul Frichtl · More from publication -
Telemarketing: no longer the end of the line
Telemarketing: No longer the end of the line Magazine circulators are currently taking a closer look at telemarketing. Once relegated to the end...
Folio: The Magazine for Magazine Management, 03/01/90 by Paul Frichtl · More from publication -
Experts predict paper trends: the 1990s will bring lighter papers, better customer service and more
Experts predict paper trends Experts predict paper trends Publishers looking into the nineties to forecast the impact of paper availability on...
Folio: The Magazine for Magazine Management, 01/01/90 by Paul Frichtl · More from publication -
Evaluating your paper choices
Evaluating your paper choices Evaluating your paper choices To increase the impact had on readers and advertisers, YM needed more space for its...
Folio: The Magazine for Magazine Management, 01/01/90 by Paul Frichtl · More from publication -
Telemarketing's larger role in circulation
Telemarketing's larger role in circulation Magazine circulators are currently taking a closer look at telemarketing. Once relegated to the end of...
Folio: The Magazine for Magazine Management, 01/01/90 by Paul Frichtl · More from publication -
Desktop dilemma: what's my job, anyway?
A blurring of job responsibilities can mean opportunities for employees, and headaches for employers trying to hire qualified people A blurring...
Folio: The Magazine for Magazine Management, 12/01/89 by Paul Frichtl · More from publication -
Weinberger: a pre-emptive strike; Malcolm Forbes turns to big-gun celebrityism for new publisher
Weinberger: A pre-emptive strike Weinberger: A pre-emptive strike When Malcolm Forbes announced his new publisher in September, reporters and...
Folio: The Magazine for Magazine Management, 12/01/88 by Paul Frichtl · More from publication -
Two Harrowsmiths are stronger than one; Canadian firm claims Harrowsmith USA lays base for expansion in United States
Two Harrowsmiths are stronger than one Two Harrowsmiths are stronger than one Charlotte, Vt.--A potentially powerful new player entered the U.S....
Folio: The Magazine for Magazine Management, 11/01/88 by Paul Frichtl · More from publication
