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Managing Social Customers for Profit
A new paradigm calls for a reassessment of an industry metric THINK OF ONE of your low- or mid- value customers ? not very wealthy, with a...
Customer Relationship Management, 08/01/09 by Greenberg, Paul · More from publication -
Social Customers Want to Engage
But are you prepared to let them? IT'S BEEN FIVE YEARS since I started talking about the social customer - someone not only engaged with the...
Customer Relationship Management, 04/01/09 by Greenberg, Paul · More from publication -
Life in the Fast Lane of Context
Providing an experience requires a better understanding of your customers I RECENTLY WENT to see The Eagles in concert. I can't tell you why,...
Customer Relationship Management, 01/01/09 by Greenberg, Paul · More from publication -
Gather the Tools for Customer Engagement
Social media is changing the face of CRM. Are you prepared? SOME FORMS of social media are tools-blogs, wikis, podcasts. Some are user-generated...
Customer Relationship Management, 11/01/08 by Greenberg, Paul · More from publication -
Bulls-eye! hitting the target or target or targeting the hit?(Guest Opinion)
A wise friend once related to me this parable: A king is walking through a forest and sees an astounding sight--tree after tree with targets...
Response, 09/01/08 by Greenberg, Paul · More from publication -
A Company Like Me
It's going to take a very special kind of organization to truly make a personal connection with customers I RECENTLY started a conversation on...
Customer Relationship Management, 07/01/08 by Greenberg, Paul · More from publication -
Metrics for energy efficiency
[ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Laboratory owners have explicit goals for energy efficiency in their facilities. For example, the...
ASHRAE Journal, 04/01/08 by Paul Mathew; Steve Greenberg; Dale Sartor; Peter Rumsey; John Weale · More from publication -
Everything Is Social
The word is everywhere now: social networks, social frameworks, social platforms FACEBOOK (among others) has been hogging the social networking...
Customer Relationship Management, 03/01/08 by Greenberg, Paul · More from publication -
Keep them separate
"Those who would mix church and state erode the integrity of both. Some governments covet only their citizens' property. The worst set out to...
Charleston Gazette, The, 01/11/07 by Paul Greenberg · More from publication -
Among the Pro-lifers
NASHVILLE, Tenn.-The last time I was asked to talk at a Right to Life convention, I got to deliver the keynote on the opening day. Ho boy. Having...
Human Life Review, 07/01/06 by Greenberg, Paul · More from publication
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