Article Results (Showing 1 - 10 of 28) RSS Alert
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Bring it home: personalize your sales presentation
You know your product. You know your market. You understand how to sell your new home but do you know your client? In the custom home building...
Custom Home, 07/01/06 by Paul Montelongo · More from publication -
Why they buy: get inside the customer's mind
Due to the convenience of the World Wide Web, your customers know more about your products, your services, your competition, your company, and the...
Custom Home, 05/01/06 by Paul Montelongo · More from publication -
Stay motivated: successful sales start with a good attitude
All salespeople have good and bad days but for those who sell custom homes, the highs can be really high and the lows down-in-the-dumps low. With...
Custom Home, 03/01/06 by Paul Montelongo · More from publication -
Get over it: learn how to handle rejection
Even the most seasoned custom home pro eventually will hear the word no from a prospective client. Instead of taking it as a rejection, the...
Custom Home, 01/01/06 by Paul Montelongo · More from publication -
Out of the ordinary: woo clients with a pleasant suprise
Here's a wonderful marketing tool I recommend to really make an impact with prospective customers: Give them a pleasant surprise. Even experienced...
Custom Home, 11/01/05 by Paul Montelongo · More from publication -
Seal the deal: dont be afraid to ask for the sale
Many custom builders are frustrated that they can't seem to close a deal with prospective clients. Despite your killer sales presentation, detailed...
Custom Home, 09/01/05 by Paul Montelongo · More from publication -
Customized service: personalize your sales approach
Every aspect of the custom home building business is driven by what the customer wants. But when it comes to sales and marketing some builders feel...
Custom Home, 07/01/05 by Paul Montelongo · More from publication -
Pep talk: energize your sales presentation
Nothing will promote your work as a custom builder as effectively as your own enthusiasm for your homes. If you aren't excited, eager, and thrilled...
Custom Home, 05/01/05 by Paul Montelongo · More from publication -
Value added: attract the customers you really want
To get the most bang from your marketing buck, focus on keeping current clients happy and attracting attention from the type of clients who are...
Custom Home, 03/01/05 by Paul Montelongo · More from publication -
Good impression: quality is job one
Everyone preaches quality. After all, who in their right mind would fill their marketing brochure with a statement like. "We don't do the best job,...
Custom Home, 01/01/05 by Paul Montelongo · More from publication
