Article Results (Showing 1 - 10 of 11) RSS Alert
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Different Strokes
Blacks and whites continue to have vastly different television viewing habits, according to a recent study by TN Media, the media-planning division...
American Demographics, 05/01/99 by Rachel X. Weissman · More from publication -
Latino TV in Development
Latino television is likely to lose its niche status, as technological advances make North and South America's 300 million Latinos more accessible,...
American Demographics, 03/01/99 by Rachel X. Weissman · More from publication -
Those Flippin' Grazers
Channel surfing is a recurring theme in the nightmares of television and advertising executives. But until recently, not much was known about an...
American Demographics, 03/01/99 by Rachel X. Weissman · More from publication -
It's Not the Boob Tube Anymore
The results of new research into television viewing habits indicate that TV watching by children is influenced by parental age. The under-age-12...
American Demographics, 03/01/99 by Rachel X. Weissman · More from publication -
Mouse in the House
Radio Disney is aggressively rolling out childrens' programming, with Top-40 songs, oldies, movie soundtracks and other elements designed to appeal...
American Demographics, 02/01/99 by Rachel X. Weissman · More from publication -
Getting Bigger All the Time
About half of all Americans made New Year's resolutions, and by now about 40 percent of them have given up, according to a study by the Addictive...
American Demographics, 02/01/99 by Rachel X. Weissman · More from publication -
Who Are Those Netizens?
New research may tell all about the surfers paddling through your site. New research may tell all about the surfers paddling through your site....
American Demographics, 02/01/99 by Rachel X. Weissman · More from publication -
The Kids Are All Right-They're Just a Little Converged
Okay, it seems like forever that you've been hearing about the broadening of the information pipeline, the ballyhooed marriage of television and...
American Demographics, 12/01/98 by Rachel X. Weissman · More from publication -
Who'll Pay for the Christmas Goose?
The season of brotherly love and charity is upon us once more, when all the Scrooges outthere must be convinced to unclasp their purses and fork...
American Demographics, 12/01/98 by Rachel X. Weissman and Josh Galper · More from publication -
A New Tack for 'Natural'
Whose advice would you take when looking for a multivitamin supplement: an advertiser's, your doctor's, or your mother's? For most consumers, the...
American Demographics, 11/01/98 by Rachel X. Weissman · More from publication
