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Creating an online subscription strategy: Online affiliate marketing, value bundling and assorted customer retention tools can be fertile sources for building subscriptions
Creating an online subscription strategy: Online affiliate marketing, value bundling and assorted customer retention tools can be fertile sources...
Folio: The Magazine for Magazine Management, 01/01/02 by Ralph Monti · More from publication -
Direct distribution can offset Single-Copy falloff: Here's a step-by-step primer on how to develop a successful direct-to-retail program
Direct distribution can offset Single-Copy falloff: Here's a step-by-step primer on how to develop a successful direct-to-retail program.(magazine...
Folio: The Magazine for Magazine Management, 01/01/02 by Ralph Monti · More from publication -
Creating a Vital Web Identity: A decisive approach to developing an online presence will produce a Web site with muscle
Creating a Vital Web Identity: A decisive approach to developing an online presence will produce a Web site with muscle. While new technology...
Folio: The Magazine for Magazine Management, 01/01/02 by Ralph Monti · More from publication -
Creating a Vital Web Identity
A decisive approach to developing an online presence--including a formal budget, adequate editorial staff trained to think in a new time frame, and...
Folio: The Magazine for Magazine Management, 05/01/01 by Ralph Monti · More from publication -
The international newsstand option
Publishers are looking overseas as a way to supplement single-copy sales revenue. Publishers are looking overseas as a way to supplement...
Folio: The Magazine for Magazine Management, 01/01/01 by Ralph Monti · More from publication -
Better Web design boosts sub sales
Better Web design boosts sub sales.(subscription) In a climate of sagging subscription sales, don't lose volume to poor Web-site design. As...
Folio: The Magazine for Magazine Management, 01/01/01 by Ralph Monti · More from publication -
Creating an Online Subscription Strategy
Online affiliate marketing, value bundling and assorted customer retention tools, including video e-mail and bots, can be fertile sources for...
Folio: The Magazine for Magazine Management, 10/01/00 by Ralph Monti · More from publication -
The International Newsstand Option
The shift of power from magazine publishers and the national distributors to a handful of newly consolidated wholesalers and the major retail...
Folio: The Magazine for Magazine Management, 06/01/00 by Ralph Monti · More from publication -
Controlled-to-Paid: Is It for You?
If you are the sole source of vital information for your readers, have the necessary circulation expertise, and have a strategy in place to keep...
Folio: The Magazine for Magazine Management, 05/01/00 by Ralph Monti · More from publication -
Colonial Williamsburg Foundation
Historic Williamsburg 90 percent of the 61,020 people who contribute to the Colonial Williamsburg Foundation respond via direct mail appeals. Those...
Folio: The Magazine for Magazine Management, 02/01/00 by Ralph Monti · More from publication
