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Brands are not dead but must be entirely rethought when marketing to consumers who are knowledgeable and jaded by advertising. Seven types of brand...
Business Horizons, 09/01/96 by Richard C. Leventhal · More from publicationApple doesn’t play by the same rules as most companies. That’s a good thing — usually.
Next week's international climate change conference at Copenhagen is beset with problems of both political will and the substance of what's being advocated, say critics.
Laid-off executives are diving into volunteer work as a way to make new contacts, stay engaged, and eventually find paying work. But not every kind of volunteer work bestows the same benefits, and devoting too much time and energy to pro bono activities can actually hinder your search for a job that will pay the mortgage. Here’s how to guarantee a payoff from the work you do for free.
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