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Success of P&G's Prilosec OTC sets off resurgence in category
Success of P&G's Prilosec OTC sets off resurgence in category.(DIGESTIVES) NEW YORK -- The continued strength of Procter & Gamble Co.'s (P&G's)...
Chain Drug Review, 10/09/06 by Richard Monks · More from publication -
Klemtner adds new Nexium to roster of meds; Shop's success with Prilosec prompts move by AstraZeneca.(Brief Article)
AstraZeneca tapped Klemtner Advertising, New York, to handle the direct-to-consumer creative account for Nexium, the successor drug to its...
Advertising Age, 07/31/00 by Goetzl, David; Linnett, Richard · More from publication
