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If your magazine has the blahs … three approaches to analyzing your readers as a means to revitalizing your magazine - Column
Three approaches to analyzing your readers as a means to revitalizing your magazine. Three approaches to analyzing your readers as a means to...
Folio: The Magazine for Magazine Management, 02/01/93 by Rita Stollman · More from publication -
Repositioning your magazine: keys to rethinking your editorial niche
In an abrupt shift for Savvy Woman, the magazine put itself in the middle of a crowded, highly competitive field by repositioning itself as a more...
Folio: The Magazine for Magazine Management, 10/01/92 by Rita Stollman · More from publication -
Before you reposition … analyzing your competitor's strengths is the key to rethinking your own editorial niche
Not too long ago, a women's business magazine repositioned itself as a more upscale, lifestyle publication for successful women in their forties...
Folio: The Magazine for Magazine Management, 03/01/92 by Rita Stollman · More from publication -
Improving editorial morale
Improving editorial morale Improving editorial morale Staff morale low? Creativity on the wane? Then it's time to get your editors, reporters...
Folio: The Magazine for Magazine Management, 07/01/89 by Rita Stollman · More from publication -
Making copy flow; five easy steps will put you on the way to an editorial schedule that works - and that means cost savings as well as improved staff morale
Making copy flow A publishing company in Washington, D.C., decided to acquire a Chicago-based consumer magazine. The price was good. The magazine...
Folio: The Magazine for Magazine Management, 12/01/88 by Rita Stollman · More from publication
