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You're so vain, you probably think this article is about you.(GuestOpinion)(toll-free numbers i8n telemarketing industry)(Viewpoint essay)

Ever since the release of toll-free numbers with a prefix other than 800 several years ago, there has been an effort by some in the telemarketing...
Response, 04/01/06 by Roark, Carlton · More from publication
Time To Get More Creative In Soliciting New Business

With internet banking and banking by telephone using interactive voice response, there's no disputing that the credit union industry has embraced...
Credit Union Journal, The, 11/28/05 by Carlton Roark · More from publication
Creating a branded revenue-sharing DRTV retail channel.(Media Zone)(Direct Response Television Marketing)

While the evolution of the Internet--and the opportunities it has spawned--have undoubtedly been a catalyst for change in the way many industries...
Response, 06/01/05 by Roark, Carlton · More from publication
"Per-inquiry" DRTV and the Internet.(Media Zone)

Without a doubt, the advent of the Internet has certainly complicated the nature of per-inquiry DRTV. Consumers responding to DRTV spots and...
Response, 12/01/04 by Roark, Carlton · More from publication

You're so vain, you probably think this article is about you.(GuestOpinion)(toll-free numbers i8n telemarketing industry)(Viewpoint essay)