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A brave attempt to plug in to online consumer power; as a marketing writer and a consumer activist, Robert Dwek has often been torn between enthusiasm and rage. WordMouth could help to bridge the divide
Back in the day December 1999 if memory serves--I almost joined the runaway dot-com entrepreneurial bandwagon. I registered the domain name...
Marketing Week, 11/25/04 by Robert Dwek · More from publication -
One commercial leads to another as ads go online: with the increase in online ad spend showing no sign of slowing, marketers are using other media to push consumers to their websites
McCain Oven Chips, Dr Marten's and Volvo are just three recent examples of a new kind of advertising. All three have run television or film...
Marketing Week, 10/28/04 by Robert Dwek · More from publication -
An age of reason will aid the revolutionary cause: some online marketers persist in using the bully-boy tactics of the past by harassing surfers with pop-ups. They'll soon pay the price
Maybe it's just me, but I've been experiencing a heightened sense of the (very) good, the (very) bad and the (downright) ugly in this merry old...
Marketing Week, 07/29/04 by Robert Dwek · More from publication -
Viral e-mails fast becoming marketing tool of the future: viral videos are a marketer's dream--they're cheap, reach the consumer quickly and, best of all, can be denied if they backfire
An e-mail has been doing the rounds, exhorting recipients to "take some intelligent, united action" in order to stop runaway petrol prices. Instead...
Marketing Week, 06/24/04 by Robert Dwek · More from publication -
Take a stand for Digital Democracy: Piers Morgan's fall from grace has served to further show the differences between traditional Fleet Street players and the more democratic style of digital media
Poetic justice indeed. Four years after Piers Morgan's suspiciously timed purchase of shares in computer company Viglen, just hours before they...
Marketing Week, 05/27/04 by Robert Dwek · More from publication -
What century is this again? A sorry tale of mice and men
Last month I railed against companies, such as mmO2, which were failing to offer adequate channels of communication via their websites. This month...
Marketing Week, 11/27/03 by Robert Dwek · More from publication -
Never bank on competent service
Citibank is doing wonderful things with the internet. I recently became a customer when I discovered it was offering incredible online service,...
Marketing Week, 09/25/03 by Robert Dwek · More from publication -
3G should follow text-messaging over the tipping point--eventually
The mobile phone company formerly known as Hutchison 3G and now labouring under the too-truncated moniker of "3" has come under fire in recent...
Marketing Week, 08/28/03 by Robert Dwek · More from publication -
Blue chips, black arts and a red-letter day
First the bad news: Dave Brunswick's article opposite shows the sordid reality behind spare. His dogged determination to make supposedly blue-chip,...
Marketing Week, 07/31/03 by Robert Dwek · More from publication -
The winners and losers of the latest e-revival.
As I write, Ebay's share price is within a few cents of $100, ([pounds sterling]61) a three-year high that values the company at more than $3Obn...
Marketing Week, 05/29/03 by Robert Dwek · More from publication
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