Article Results (Showing 1 - 10 of 73) RSS Alert
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Automation of Invention, The
Cybernetic genies are designing and engineering new products and creating technological breakthroughs. Yesterday's inventors toiled away in...
Futurist, The, 07/01/09 by Plotkin, Robert · More from publication -
Darlings of the glass
Among top mixologists, the names of certain spirits brands come up in conversation far beyond their representation on back bars. These are the...
Cheers, 03/01/09 by Robert Plotkin · More from publication -
Character builder: spice up the back bar and drive sales with the complexity and aromatics of premium gin
Americans are rediscovering the elegance and unrivaled complexity of premium gin. Crafted according to secret blends of aromatics, each brand is...
Cheers, 01/01/09 by Robert Plotkin · More from publication -
Cognac and brandy: icons of luxury: with the holiday selling season imminent cognacs and brandies offer consumers prestige at an affordable price.

[ILLUSTRATION OMITTED] Brandy is the most prestigious spirit on the shelf. Few products immediately conjure aspirational images of prosperity...
Beverage Dynamics, 11/01/08 by Plotkin, Robert · More from publication -
Cognac and brandy: icons of luxury with the holiday selling season imminent. Cognacs and brandies offer consumers prestige at an affordable price.(Cover story)

[ILLUSTRATION OMITTED] Brandy is the most prestigious spirit on the shelf. Few products immediately conjure aspirational images of prosperity...
StateWays, 11/01/08 by Plotkin, Robert · More from publication -
Essential elixirs: excitement abounds as liqueurs and cordials evolve, inspiring contemporary cocktail development and further resurrection of the classics
As Generations of mixologists will attest, liqueurs provide the heart and soul of most notable cocktails. Their brilliant flavors and lush, satiny,...
Cheers, 10/01/08 by Robert Plotkin · More from publication -
The business of boomerangs; savvy operators know the ROI on repeat customers is high. Here's how to keep them coming back
Attracting new clientele to your establishment often is no more challenging than increasing your marketing and advertising budget. However, getting...
Cheers, 07/01/08 by Robert Plotkin · More from publication -
Flavor in focus
Unique or unexpected flavor profiles abound in the selection of spirits sampled by Robert Plotkin this issue. Some of them hail from the more...
Cheers, 07/01/08 by Robert Plotkin · More from publication -
Pouring free; practice makes perfect and prevents waste when free-pouring
In the movie "Anna Christie," Greta Garbo strolls into a waterfront saloon and says, "Gimme a visky, ginger ale on the side--and don't be stingy,...
Cheers, 07/01/08 by Robert Plotkin · More from publication -
The measure of success: proper measured pouring yields multiple benefits
Bars often are nickled and dimed into submission, and it typically happens with the flick of the wrist. The problem is that lax or nonexistent...
Cheers, 06/01/08 by Robert Plotkin · More from publication


