Article Results (Showing 1 - 10 of 17) RSS Alert
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How to succeed in advertising: small publishers need help when competing against media giants
Advertising is the lifeblood of the magazine industry, yet I'm surprised at how naive publishers often are about the subject. My philosophy is that...
Folio: The Magazine for Magazine Management, 01/01/98 by Robert Sentinery · More from publication -
Small mags save on scans
Photo CD from Eastman Kodak Co has been found to be an efficient method of providing digital images for magazines with digital-publishing...
Folio: The Magazine for Magazine Management, 09/01/97 by Robert Sentinery · More from publication -
How to win the advertising game; small publishers have a shot at the big-league advertisers if they do their homework and stick to their guns
Small publishing companies need to develop an intrinsic knowledge of the advertising industry if they wish to successfully compete with publishing...
Folio: The Magazine for Magazine Management, 10/15/96 by Robert Sentinery · More from publication -
Turn your ideas into positive growth
Magazine publishing growth involves frequent brainstorming with others in the business to develop new ideas for expansion and profit. Frequent...
Folio: The Magazine for Magazine Management, 04/01/96 by Robert Sentinery · More from publication -
How to get great design with desktop publishing
A good desktop publishing system can be purchased for approximately $10,000. Desktop publishing can produce a design that will make a periodical...
Folio: The Magazine for Magazine Management, 01/01/96 by Robert Sentinery · More from publication -
Award-winning design
Magazine design should be formulated around the target audience of the publication. The design of a periodical may change as its audience changes...
Folio: The Magazine for Magazine Management, 01/01/96 by Robert Sentinery · More from publication -
Choosing your production options wisely
Production options should be chosen by a publisher based upon the reading audience's expectations. Free periodicals and alternative press...
Folio: The Magazine for Magazine Management, 01/01/96 by Robert Sentinery · More from publication -
What makes a good media kit? How to promote your magazine - without breaking your budget
A good media kit is the means by which a magazine publisher attracts prospective clients. Collecting and examining other publications' media kits...
Folio: The Magazine for Magazine Management, 01/01/96 by Robert Sentinery · More from publication -
You don't have to sell out to keep selling
It is important for a publication to consider its readers when selecting advertisers. It is important to maintain editorial integrity despite the...
Folio: The Magazine for Magazine Management, 10/01/95 by Robert Sentinery · More from publication -
Your magazine's future is in print
Print magazines will continue to be viable if they make sure that they offer things that electronic media cannot. Magazines should position...
Folio: The Magazine for Magazine Management, 08/01/95 by Robert Sentinery · More from publication
