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Managing the experience: take control of marketing trends to deliver a superior 'customer experience.'
[ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] A COUPLE OF YEARS AGO I WROTE A COLUMN FOR Business that introduced the idea of brand as...
University Business, 04/01/09 by Robert A. Sevier · More from publication -
Strategic differentiation: part one of a two-part column on institutional competition
A DEFINITION OF STRATEGY that centers around the idea of "more"--we will serve more students, offer more programs, and be in more places--is highly...
University Business, 09/01/08 by Robert A. Sevier · More from publication -
Marketing: the big questions answered: how to increase the effectiveness of your marketing spending
[ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] THREE QUESTIONS HAVE BEEN MAKING the rounds at the marketing conferences this year, as more and...
University Business, 05/01/08 by Robert A. Sevier · More from publication -
Delivering on your brand experience: applying experience marketing in the real worm
IN THE JULY ISSUE OF UNIVERsity Business I broached the topic of experience marketing and laid a broad foundation for how to develop an experience...
University Business, 12/01/07 by Robert A. Sevier · More from publication -
Brand as experience, experience as brand: keep customer experience management in mind in marketing communication efforts
INTEGRATED MARKETING communication is a three-legged stool. The first leg is brand marketing to create awareness. The second leg is direct...
University Business, 07/01/07 by Robert A. Sevier · More from publication -
Using social networking to its fullest potential: learn how colleges and universities can benefit from using these communities in marketing efforts
IN THE MARCH 2007 ISSUE OF University Business, some observations about social networking websites were noted. Members of sites such as Facebook...
University Business, 05/01/07 by Robert A. Sevier · More from publication -
Yada Yada Nada? Before delving into the world of social networking as a way to promote a higher ed institution, consider the marketing implications
I't happened in November. At Stamats, we received our first RFP to help a college develop a webpage for Facebook. It was a harbinger of things to...
University Business, 03/01/07 by Robert A. Sevier · More from publication -
Advancing the brand: university marketing pros give tips on how to build a brand strategy
THIS IS THE ERA OF THE BRAND. STUDY AFTER STUDY indicate that institutions with a strong, valued brand enjoy opportunities that other less-branded...
University Business, 02/01/07 by Robert A. Sevier · More from publication -
Is demography destiny? Despite what you may have thought, colleges and univerisities can control many of the variables that impact enrollment
IN 2009, THE U.S. WILL GRADUATE the largest number of high school seniors in the history of the country. That's the good news. Now here is what...
University Business, 01/01/07 by Robert A. Sevier · More from publication -
What will it take? A guide to laying the groundwork for an effective marketing strategy
INVARIABLY, THE ONE QUEStion I can count on during every marketing seminar I conduct is this: "What will it take for our school to develop an...
University Business, 11/01/06 by Robert A. Sevier · More from publication
