Article Results (Showing 1 - 10 of 19) RSS Alert
-
The outsource option
In the struggle to be fast and lean and still deliver a quality product, some publishers find that hiring outside experts saves time and money....
Folio: The Magazine for Magazine Management, 01/01/00 by Robyn Fontes · More from publication -
How to sell networks on the Web
Robyn Fontes is a freelance writer based in New York City. Robyn Fontes is a freelance writer based in New York City. Repackage other sites'...
Folio: The Magazine for Magazine Management, 01/01/99 by Robyn Fontes · More from publication -
Emerging category: 'New Economy' titles
Last April, International Data Group launched The Industry Standard, Imagine Media premiered Business 2.0 in August, and Ziff-Davis' BIZ/Excite...
Folio: The Magazine for Magazine Management, 09/01/98 by Robyn Fontes · More from publication -
The New financial Players
Several investment firms are generating large sums of income by investing in magazine publishers. The typical strategy of companies such as...
Folio: The Magazine for Magazine Management, 07/15/98 by Robyn Fontes · More from publication -
Sites of a feather can be sold together
Brisbane, CA-based Imagine Media groups World Wide Web sites together that are based on the same subject or aimed at the same demographic group and...
Folio: The Magazine for Magazine Management, 06/01/98 by Robyn Fontes · More from publication -
B-to-b ad system posts good news
Advertising in the trade press topped $8 billion in 1997, an increase of more than 11 percent from 1996, according to the Business Information...
Folio: The Magazine for Magazine Management, 05/01/98 by Robyn Fontes · More from publication -
Euro trade merger falls apart
The failed merger between the Dutch trade publisher Wolters Kluwer N.V. and its British-Dutch counterpart Reed Elsevier PLC is expected to keep...
Folio: The Magazine for Magazine Management, 03/22/98 by Robyn Fontes · More from publication -
Polybagging gets a bad wrap from bookseller
Barnes & Noble officials have complained about the polybagging trend in the periodical industry and have set publisher rules concerning the...
Folio: The Magazine for Magazine Management, 11/15/96 by Robyn Fontes · More from publication -
Direct mail doesn't pay
Circulation directors are sending out more direct-mail campaigns than ever--but instead of gaining subscribers, magazines are losing money. The...
Folio: The Magazine for Magazine Management, 10/15/96 by Robyn Fontes · More from publication -
Trade titles go looking for adventure
A few weeks ago, the adventure-travel industry didn't have a single trade title. Soon it will have two. Adventure Media, Inc., the Incline Village,...
Folio: The Magazine for Magazine Management, 10/15/96 by Robyn Fontes · More from publication
