Article Results (Showing 1 - 10 of 138) RSS Alert
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DuPont Lycra Stretches Out Into Jeans - Brief Article
DuPont Lycra will expand its marketing message to the jeans category this fall via a $10-12 million global TV and print effort around the theme,...
Brandweek, 07/02/01 by Sandra Dolbow · More from publication -
Fashion, Fabric, Freshness in Focus As Jean Companies Vie for Attention - Brief Article
With back-to-school buying about to kick into high gear, three trendy European jeans brands--Diesel, Miss Sixty and Marithe + Francois Girbaud--are...
Brandweek, 07/02/01 by Sandra Dolbow · More from publication -
Wal-Mart Networking Consumers with PRN - firm's broadcasting network - Brief Article
Having safely established itself as the world's No. 1 retailer, Wal-Mart is targeting another sector for conquest: media. The Bentonville,...
Brandweek, 07/02/01 by Sandra Dolbow · More from publication -
Hitting the Streets - retailing of luxury brands
Coming soon to an avenue near you: Gucci, Chanel, Escada--The Store, What's behind fashion's rush to retail? Coming soon to an avenue near you:...
Brandweek, 06/25/01 by Sandra Dolbow · More from publication -
L'eggs Hatches Care Line - moisturizing pany hose - Brief Article - Statistical Data Included
L'eggs, looking for a fresh niche in the competitive women's hosiery segment, will ship a new leg-pampering hosiery collection called L'eggs Care...
Brandweek, 06/25/01 by Sandra Dolbow · More from publication -
Kmart Expands Teen Market Focus With Bestform Alliance, New Apparel - Brief Article
Bestform Intimates is launching a junior line called b by Bestform that will be exclusive to Kmart for year one. The partnership is part of a...
Brandweek, 06/18/01 by Sandra Dolbow · More from publication -
The British Are Coming in Virgin Program - Virgin Entertainment Group
All things British will be the focus in July of Virgin Entertainment Group's Best Of British campaign, which also celebrates the 30th anniversary...
Brandweek, 06/18/01 by Sandra Dolbow · More from publication -
Levi's Offers 1st Stage for Emerging Talent - brand marketing strategy - Brief Article
OK, we can understand Pearl Jam helping to jumpstart the career of Lifehouse, an alternative band. But Levi Strauss lending assistance is a...
Brandweek, 06/18/01 by Sandra Dolbow · More from publication -
Delta Faucet Sprays $60M Into 'Perfection' Image Effort - Brief Article - Statistical Data Included
Delta Faucet will flood consumers in coming weeks with new TV and print ads that reposition the brand around a Beautifully Engineered" theme...
Brandweek, 06/11/01 by Sandra Dolbow · More from publication -
Best Buy Keeps 'Em Trolling in the Aisles - Best Buy introduces television commercials - Brief Article
Subscribing to the maxim that the longer customers stay in a store the more likely they are to buy something, Best Buy will launch TV ads this week...
Brandweek, 06/11/01 by Sandra Dolbow · More from publication
